Cases de clientes
Como marcas e agências crescem com o HypeAuditor
Gravital, a leading Turkish marketing communication consultancy agency, maintains a strong focus on influencer marketing for global clients. In their work with Procter & Gamble (P&G), Gravital specializes in promoting beauty, hair, and body care brands such as Head & Shoulders, Herbal Essences, Pantene, Braun, Gillette, Gillette Venus and Old Spice.
To meet the demands of these high-profile campaigns, Gravital needed a reliable influencer marketing solution that could provide data-driven insights, enhance campaign efficiency, and ensure client confidence in influencer selections.
- Desafios de negócio:
As the agency leading strategic communication, media relations, digital and traditional collaborations, long-term opinion leader and brand ambassador agreements influencer marketing for P&G’s beauty sector, Gravital faced key challenges:
Finding the right influencers and brand ambassadors
Gravital needed a strategic approach to identify influencers who aligned with P&G’s brand image and target audiences, ensuring they delivered measurable results.
Demonstrating value to clients
P&G would require extensive data to validate the impact of proposed influencers and campaigns before committing resources.
Monitoring and optimizing campaigns
With multiple simultaneous campaigns, Gravital required an efficient solution to track influencer performance and deliver detailed reports to clients.
- O HypeAuditor como solução:
Gravital turned to HypeAuditor’s comprehensive influencer marketing suite to tackle these challenges and streamline their operations:
Advanced influencer analytics
HypeAuditor enabled Gravital to assess influencers using precise metrics like engagement rates, audience demographics, and follower authenticity. This data helped identify top-tier influencers and celebrities like Mert Ramazan Demir, Gamze Erçel encers like Duygu Özaslan, who became a brand ambassadors for one of P&G’s leading brands.
Campaign monitoring tools
The Campaign Management tool proved indispensable for Gravital, allowing the team to audit content performance, track campaign results, and present detailed insights to clients. This streamlined process significantly reduced manual efforts and improved accuracy.
Pre-campaign insights
With HypeAuditor’s reports, Gravital addressed client questions about influencer and celebrity impact and ROI, helping P&G make data-backed decisions with confidence.
“[The] campaign tool is so efficient, and we like to use [it] because otherwise, it's not that easy to monitor the [campaign] content.”
Ceren Arseven
Account Lead at Gravital Agency
- O resultado:
With HypeAuditor’s support, Gravital successfully elevated its influencer marketing and brand ambassador strategy for P&G’s beauty brands:
Seamless campaign management
Gravital actively tracked numerous influencers in campaigns for Pantene, Braun, Head & Shoulders, and Herbal Essences, Gilette, Gilette Venus and Old Spice using HypeAuditor’s Campaign Management tool to monitor performance.
Improved client confidence
Gravital consistently integrated HypeAuditor reports into presentations, offering P&G actionable insights that validated influencer and brand ambassador selection and campaign strategies.
Enhanced brand impact
Through selecting high-quality influencers and tracking results, Gravital achieved significant engagement and increased brand awareness for P&G’s beauty products.
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