How HypeAuditor Makes Influencer Discovery Easier for Coffee Meets Bagel

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Bekina Boots

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since May 2023

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Coffee Meets Bagel is a mobile dating app founded in 2012 by Arum Kang, Dawoon Kang, and Soo Kang (the Kang sisters) in San Francisco, California, USA. Their mission was to create a more curated and meaningful dating experience, unlike the often overwhelming and superficial nature of other popular dating apps. By focusing on quality over quantity, they aim to help singles find serious, lasting relationships. Coffee Meets Bagel is especially popular in North America, Asia, and several other countries. The app gained significant recognition after the Kang sisters appeared on Shark Tank in 2015.

To promote their app and stay on-trend by engaging with audiences on social media, Coffee Meets Bagel collaborates with influencers to create content. Since the app is designed for young professionals seeking committed relationships, they focus their influencer marketing efforts primarily on Instagram. Coffee Meets Bagel turned to HypeAuditor’s features, which helped them get real results while improving their workflow.

Desafios de negócios:
As a popular online dating app, Coffee Meets Bagel had a few challenges before discovering HypeAuditor:
Evaluating suitable influencers
Coffee Meets Bagel needed to ensure that the influencers they partnered with fit their campaign goals. They were primarily looking for influencers from specific ethnic backgrounds and age groups, such as Asian American creators over 25 years old. To effectively target their key markets, they required a tool that could help them find influencers with those specific characteristics. They also wanted to assess influencer quality through metrics like engagement rate and audience insights.
O HypeAuditor como solução
Complete recruitment hub
HypeAuditor offers a well-rounded tool for finding influencers, with Influencer Discovery being one of its standout features. Coffee Meets Bagel relies on this function to identify the right influencers by analyzing key metrics. For them, the most important factors include audience location, ethnicity, income, Audience Quality Score (AQS), average Reels views over 90 days, and follower growth.
O Resultado
Smooth way to find the right influencers with specific requirements
Coffee Meets Bagel shared that they use HypeAuditor to find Asian American creators, which is a key focus for their campaigns. One feature they rely on is audience ethnicity, as it helps them connect with the right influencers. They see this as a big advantage since most tools don’t offer a way to filter for this need.
Less manual work, more time saved
With HypeAuditor, Coffee Meets Bagel’s marketing team can now find and evaluate influencers much faster. Instead of spending hours manually sorting through data, they can quickly pinpoint the right creators and move forward with their campaigns.