인스타그램 분석 도구

다른 모든 마케팅 전략과 마찬가지로, Instagram 분석은 성공적인 인플루언서 마케팅 프로그램의 열쇠입니다. 크리에이터의 프로필을 자세히 분석하면 그들의 구독자 수가 누구인지, 오디언스가 목표 시장과 일치하는지 여부를 파악할 수 있습니다. 이 과정은 캠페인에 적합한 인플루언서를 찾는 데 도움이 됩니다.

하지만 적절한 Instagram 분석 도구 없이 잠재적인 파트너를 찾는 것은 어둠 속에서 더듬거리는 것과 같습니다. HypeAuditor는 비즈니스에 완벽한 적합성을 찾기가 얼마나 어려운지 잘 알고 있습니다. 그렇기 때문에 브랜드와 에이전시가 인플루언서를 세밀히 탐색하고 더 나은 결정을 내리고 인플루언서 마케팅 프로그램을 개선할 수 있도록 솔루션을 개발했습니다.

HypeAuditor allows you to keep track of multiple valuable metrics so you can get all important information about the followers of your influencer.

• Instagram Audience Demographics: country, city, language, ethnicity, age, and gender;

• Instagram Audience Type: the percentage of different audience types among the creator’s subscribers like real people, mass followers, and suspicious accounts;

• Audience Yearly Household Income: household income in USD;

• Instagram Reach: the estimated number of people who see a creator’s post;

• Audience Reachability: the percentage of people among the audience who see influencer’s posts in their feed;

• Audience Authenticity: the percentage of authentic subscribers;

• Audience Interests: topics their fans are interested in;

• Audience Brand Affinity: brands their fans engage with;

• Notable Followers: influencers that have recently interacted with this account.

Use these insights to better understand who might see your content if you partner with a particular creator.

Follower growth review is another key element of advanced influencer analytics. With HypeAuditor’s Instagram stats tracker, you’ll be able to explore how the audience of a selected creator is growing. Thanks to an automatic analysis based on a machine learning algorithm, we can spot if there are any unusual growth patterns and negative trends in the analyzed account.

• Yearly growth;

• Follower growth: a graph that shows potential abnormal growth patterns;

• Following dynamics: a graph that helps you spot the usage of third-party follow/unfollow tools.

You can also analyze bloggers’ engagement metrics to get an idea of how actively their subscribers interact with their content. With a powerful Instagram tracker, you’ll have all vital information right at your fingertips to strengthen your online marketing campaign.