HypeAuditor data reveals that virtual influencers can drive up to 3% more engagement on platforms like Instagram. This elevated engagement is largely attributed to AI’s capacity for hyper-personalized, scalable interactions

Influencer marketing platform HypeAuditor defines a creator as a user with over 1,000 subscribers. TikTok has nearly 8.5 million people in the U.S. who fit that category, compared with about 5.2 million on Instagram and 1.1 million on YouTube, according to HypeAuditor

To get some more perspective on how influencers view this, HypeAuditor recently surveyed 620 Instagram influencers to see what they think about AI tools for content creation, digital clones, AI generated content, and more

Meta does not provide public information about who uses Instagram, so The Times analyzed data from the audience firm HypeAuditor, which estimate follower demographics based on their own algorithms

Meta does not provide public information about who uses Instagram, so The Times analyzed data from the audience firm HypeAuditor, which estimate follower demographics based on their own algorithms.

The proud dad can earn over £3,000 per post, according to social media analytics platform HypeAuditor.

The proud dad can earn over £3,000 per post, according to social media analytics platform HypeAuditor

Kmart has been particularly strong in selling home decor at good value and an influencer marketing survey last year by HypeAuditor found the retailer had garnered a cult youth following.

Around 38% of TikTok users are aged between 18 and 24, according to data from Hypeauditor that was shared with Insider.

Kmart has been particularly strong in selling home decor at good value and an influencer marketing survey last year by HypeAuditor found the retailer had garnered a cult youth following

According to HypeAuditor, Shein is unusual in the industry for the enormous number of influencers it sends free clothing to. They in turn share discount codes with their followers and earn a commission on the sales.

The integration will give retailers access to an analytics platform where their entire influencer marketing workflow is automated, making it easier to identify and contact creators, manage campaigns and analyze results.