[2024 BENCHMARK REPORT] Get the latest in industry trends with HypeAuditor and Similarweb
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Top Beauty Influencers on Instagram in the United States
Find top Instagram Beauty influencers in 2024. Find out who is the #1 Beauty creator in the United States and get a list of the most popular Instagram accounts.
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How we calculate
Share all TOP
Beauty
All Categories
Accessories & Jewellery
Adult content
Alcohol
Animals
Architecture & Urban Design
Art/Artists
Beauty
Business & Careers
Cars & Motorbikes
Cinema & Actors/actresses
Clothing & Outfits
Comics & sketches
Computers & Gadgets
Crypto
DIY & Design
Education
Extreme Sports & Outdoor activity
Family
Fashion
Finance & Economics
Fitness & Gym
Food & Cooking
Gaming
Health & Medicine
Humor & Fun & Happiness
Kids & Toys
Lifestyle
Literature & Journalism
Luxury
Machinery & Technologies
Management & Marketing
Mobile related
Modeling
Music
NFT
Nature & landscapes
Photography
Politics
Racing Sports
Science
Shopping & Retail
Shows
Sports with a ball
Sweets & Bakery
Tobacco & Smoking
Trainers & Coaches
Travel
Water sports
Winter sports
United States
All Countries
Argentina
Australia
Austria
Belgium
Bolivia
Brazil
Canada
Chile
Colombia
Costa Rica
Czechia
Denmark
Dominican Republic
Ecuador
Egypt
El Salvador
Finland
France
Germany
Greece
Guatemala
Hong Kong
India
Indonesia
Italy
Japan
Kuwait
Lebanon
Malaysia
Mexico
Morocco
Netherlands
Norway
Pakistan
Panama
Paraguay
Peru
Philippines
Poland
Portugal
Puerto Rico
Romania
Russia
Saudi Arabia
Singapore
Slovakia
South Africa
South Korea
Spain
Sweden
Switzerland
Thailand
Turkey
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
How we calculate
Share all
Rank
Influencer
Category
Followers
Country
Eng. (Auth.)
Eng. (Avg.)
1
kyliejenner
Kylie
Fashion
Modeling
Beauty
399.8M
United States
2.3M
3M
Free Report
2
kimkardashian
Kim Kardashian
Fashion
Beauty
363M
United States
1M
1.4M
Free Report
3
badgalriri
badgalriri
Music
Beauty
151.9M
United States
1.2M
1.8M
Free Report
4
sooyaaa__
JISOO🪐
Music
Beauty
78.3M
Indonesia
2.8M
3.3M
Preview
5
sadiesink_
Sadie Sink
Modeling
Lifestyle
Beauty
25.9M
Brazil
1.7M
2.6M
Preview
6
rashmika_mandanna
Rashmika Mandanna
Beauty
Art/Artists
Cinema & Actors/actresses
43.1M
India
1.3M
1.5M
Preview
7
katrinakaif
Katrina Kaif
Beauty
80.1M
India
505.8K
605.8K
Preview
8
aurelie.hermansyah
Aurelie Hermansyah Atta
Beauty
35.6M
Indonesia
566.7K
769.1K
Preview
9
chiaraferragni
Chiara Ferragni ✨
Beauty
29M
Italy
430.3K
573.8K
Preview
10
addisonraee
Addison Rae
Beauty
35.4M
United States
342.7K
461.8K
Preview
11
samantharuthprabhuoffl
Samantha
Beauty
Modeling
Cinema & Actors/actresses
34.8M
India
325.8K
380.6K
Preview
12
sunnyleone
Sunny Leone
Beauty
Cinema & Actors/actresses
55.3M
India
169.4K
216.2K
Preview
13
simonettalein
Simonetta Lein
Beauty
Cinema & Actors/actresses
Modeling
22M
United States
373.4K
540.9K
Preview
14
bretmanrock
Bretman Rock
Art/Artists
Beauty
18.8M
United States
439.5K
549K
Preview
15
krisjenner
Kris Jenner
Shows
Beauty
Family
52.4M
United States
114.8K
154.3K
Preview
16
natashawilona12
Natasha Wilona
Beauty
43.3M
Indonesia
135.2K
178.8K
Preview
17
jscmila
Jessica Mila Agnesia
Beauty
Modeling
Clothing & Outfits
25.8M
Indonesia
194.9K
270.1K
Preview
18
bernardokath
Kathryn Bernardo 🐘
Beauty
Cinema & Actors/actresses
Fashion
20.7M
Philippines
240K
307.5K
Preview
19
kashikakapoor09
Kashika Kapoor
Beauty
Lifestyle
Cinema & Actors/actresses
18.2M
India
150.8K
341.1K
Preview
20
fact
Fact
Family
Beauty
Fashion
7M
United States
490.6K
875.9K
Preview
21
jamescharles
James Charles
Beauty
20.4M
United States
191.3K
249.9K
Preview
22
yerimua
Yeri MUA💗✨
Lifestyle
Beauty
12.5M
Mexico
294.5K
390.2K
Preview
23
nikkietutorials
NikkieTutorials
Beauty
19.6M
United States
193.3K
246.8K
Preview
24
marimaria
Mari Maria
Beauty
22.2M
Brazil
126.3K
202K
Preview
25
avani
avani
Beauty
Lifestyle
16.7M
United States
205.2K
265.9K
Preview
26
lizasoberano
Liza Soberano
Beauty
Cinema & Actors/actresses
Modeling
18.3M
Philippines
197.2K
233.9K
Preview
27
sonia_barbie_tucker
Sonia Tucker
Beauty
Modeling
Fashion
1.8M
United States
1.2M
1.8M
Preview
28
daniellachavezofficial
Daniella Chavez
Beauty
Modeling
19.2M
Chile
91.5K
155.4K
Preview
29
regina.daniels
Regina Daniels Nneamaka Nwoko
Beauty
Cinema & Actors/actresses
14.8M
Nigeria
116.7K
163.7K
Preview
30
hudabeauty
HUDA BEAUTY
Beauty
54.1M
United States
32K
40.6K
Preview
31
claudiaalende
Claudia Alende
Beauty
Modeling
Lifestyle
8.7M
United States
105.4K
200.6K
Preview
32
elbisedunyamm
My World of Dresses
Fashion
Beauty
Lifestyle
2.3M
United States
530.1K
687.2K
Preview
33
chanelofficial
CHANEL
Fashion
Accessories & Jewellery
Clothing & Outfits
60M
United States
19.7K
24.6K
Preview
34
luisafernandaw
Luisa Fernanda W
Lifestyle
Beauty
19.3M
Colombia
49K
76.3K
Preview
35
anastasile
ANASTASILE 💋
Beauty
Cinema & Actors/actresses
3.1M
United States
369.7K
469.1K
Preview
36
nikitadragun
Nikita Dragun
Beauty
Modeling
Adult content
8.4M
United States
121.6K
170K
Preview
37
therealkylesister
KYLESISTER
Beauty
Clothing & Outfits
Management & Marketing
6.1M
United States
139K
224K
Preview
38
piawurtzbach
Pia Jauncey
Beauty
Modeling
14.8M
Philippines
67.6K
89.3K
Preview
39
nathalieparis
NATHALIE PARIS
Lifestyle
Beauty
Music
4.7M
United States
128.7K
267.4K
Preview
40
jessica.syj
Jessica Jung
Modeling
Beauty
12.2M
Indonesia
79K
95.8K
Preview
41
winnieharlow
♔Winnie Harlow♔
Beauty
Modeling
Fashion
10.1M
United States
70.8K
106.7K
Preview
42
marsaimartin
Marsai
Beauty
Family
Shows
5.1M
United States
137.5K
202.6K
Preview
43
redvelvet.smtown
Red Velvet Official
Music
Beauty
Fashion
12.2M
Indonesia
69.5K
80.8K
Preview
44
carodaur
Caroline Daur
Beauty
Lifestyle
4.6M
Germany
164.9K
215.8K
Preview
45
praybeytbenjamin
JoseMarieViceral / Vice Ganda
Music
Beauty
Modeling
11M
Philippines
70.3K
88.1K
Preview
46
iamamyjackson
Amy Jackson
Beauty
Cinema & Actors/actresses
Modeling
13.6M
India
53.2K
68.8K
Preview
47
haremscouture
HAREM's Couture
Fashion
Beauty
3.1M
United States
232.3K
301.5K
Preview
48
iluvsarahii
iluvsarahii
Art/Artists
Beauty
Modeling
7M
United States
98.8K
130.7K
Preview
49
kaylanicolejones
Family
Beauty
6.7M
United States
79.7K
134.6K
Preview
50
mysashaofficial
ＳＡＳＨＡ G
Beauty
Lifestyle
Cinema & Actors/actresses
3.8M
United States
122K
225.6K
Preview
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