Grin positions itself as a leading influencer marketing software, distinguished by its comprehensive Creator Management platform. It's crafted to foster direct, authentic relationships between brands and a wide range of creators, including affiliates, ambassadors, influencers, and PR specialists. Moreover, Grin provides a suite of tools and features designed to prioritize genuine engagement over mere transactional interactions.
However, even a strong platform like Grin might not be the perfect fit for every business. Factors like budget, specific feature needs, or usability can cause marketers to look for other options. If this is the case, you’re in the right place. In this article, we’ll discuss why you might look for a GRIN alternative, what to consider when choosing one, and break down 10 of the best GRIN alternatives available today.
Things to Consider When Choosing a GRIN Alternative
When evaluating alternatives to GRIN, keep the following factors in mind to find the best fit for your needs:
Core features vs. specialization: Determine whether you need an all-in-one suite (discovery, relationship management, analytics, payments, etc.) or if a tool excelling in one area (like advanced search or content tracking) could suffice. Some alternatives are comprehensive, while others focus on doing one thing really well.
Database size and reach: The number of influencers and platforms covered is important. GRIN covers Instagram, TikTok, and YouTube with a huge database. If you need other platforms (like Twitch, Twitter/X, blogs, or Amazon influencers) or a larger pool of micro-influencers, ensure the alternative’s database aligns with your target audience.
Analytics and authenticity: Look at what insights each platform provides. Metrics like audience demographics, engagement rates, and fake follower detection (for audience authenticity) can help you choose quality creators. An alternative with strong analytics can greatly improve your campaign ROI.
Integration with workflows: Consider how the tool will fit into your existing workflow. Does it integrate with your e-commerce platform, email system, or other marketing tools? For example, GRIN integrates with Shopify, WooCommerce, email, etc. If certain integrations matter (Shopify, CRMs, etc.), check the alternative’s capabilities.
Pricing and scalability: Ensure the pricing model matches your budget and growth. Some platforms offer flexible monthly plans or even free plans/trials, while others require annual contracts or have higher entry costs. Also consider user limits or campaign limits if you plan to scale your influencer program.
User experience and support: A platform that’s easier to use can save you time. Look for a clean interface and features like automated workflows. Also, consider the level of customer support or onboarding offered, especially if you’re new to influencer marketing software.
By weighing these considerations, you can select a tool that not only matches GRIN in the areas you value but perhaps even exceeds it in the places where your brand needs it most.
What are the most suitable Grin alternatives?
1. HypeAuditor
2. Later (formerly Mavrck)
3. CreatorIQ
4. Upfluence
5. Impact
6. Influencity
7. Klear
8. Captiv8
9. Storyclash
10. Modash
1. HypeAuditor
Key features
Audience Quality Score to assess authenticity and detect fraud
Detailed audience demographics and brand affinity insights
Lookalike search to expand from proven creators
Influencer discovery with 35+ filters across five major platforms, including Twitch and X
Campaign tools for outreach, tracking, and reporting
Case studies and resources to support teams at different stages
Used by
Dior, Unilever, L’Oréal, Michelin, LVMH, Philips
Starting price
HypeAuditor offers different plans that contain various core features. Special add-ons can be added to any plan to expand on HypeAuditor’s core features.
Best use case
HypeAuditor is designed for businesses with moderate to high influencer marketing budgets. The platform positions itself as an end-to-end solution and helps identify, evaluate, and manage influencers. All this enables brands and agencies to build strong, authentic relationships and achieve their desired results.
Availability of a free trial
HypeAuditor offers a limited version of a free trial. It allows users to play around with basic functionality and familiarize themselves with the tool's interface. Also, it is possible to see the basic influencer metrics in a limited number of analytics reports as well as use the Influencer Discovery tool. The trial, however, does not give access to advanced features, like influencer CRM, campaign management, or full influencer analysis reports.
Innovative technologies
The platform uses a well-trained AI that excels at influencer fraud detection, quality analysis, and metric estimations. It’s also at the core of Market Analysis that helps spy into competitors’ influencer marketing campaigns or see the entire market landscape and compare several rivals side by side.
Scalability and growth support
HypeAuditor is designed to help businesses efficiently scale their influencer marketing efforts. It simplifies finding and analyzing relevant influencers for multiple campaigns and even enables bulk influencer outreach. The platform can fully support the increasing data needs of growing businesses. HypeAuditor also promotes teamwork with features like seat management, which allows for easy coordination and strategy execution across different campaigns.
Customization, flexibility, and integrations
HypeAuditor integrates with leading e-commerce (Shopify, Magento, Woocommerce) and email (Gmail, Outlook) platforms. It also connects with Zapier, which opens up further integration with thousands of other apps. For advanced users, the integration through API is available. Such extensive connectivity supports a variety of marketing activities and boosts flexibility in managing campaigns.
Educational resources and support
HypeAuditor offers a wide range of educational resources to boost users' influencer marketing tactics. There's a blog filled with the latest trends and tips, along with in-depth guides, ebooks, and webinars by industry pros.
For immediate questions, a detailed FAQ and Help Center are available. Insightful case studies showcase successful campaigns, and newsletters keep users in the loop about new features. These resources are designed for both beginners and pros, aiming to deepen platform knowledge and improve campaign execution.
Grin vs HypeAuditor
Discovery depth: GRIN has strong e-commerce workflows; HypeAuditor leads on analytics, fraud detection, and competitor views
Platforms: HypeAuditor includes Twitch and X; GRIN focuses on Instagram, TikTok, YouTube
Database philosophy: HypeAuditor emphasizes quality and authenticity signals; GRIN emphasizes creator-CRM and product workflows
Trial/access: HypeAuditor offers a limited trial; GRIN requires sales-led onboarding
Best fit: Choose HypeAuditor for rigorous vetting and analytics; choose GRIN for store-centric program management
What we like
HypeAuditor's detailed influencer analysis and unique metrics provide businesses with the data needed to make informed decisions about influencer partnerships. Its integration capabilities further enhance its appeal by offering a wide range of automation options for influencer marketing campaigns.
In conclusion, HypeAuditor is a specialized and advanced choice for influencer marketing. It's particularly appealing to larger organizations and agencies that prioritize authenticity and quality in influencer partnerships. Its focus on fraud detection and detailed analytics makes it a crucial tool that ensures that influencer marketing investments are optimized effectively.
2. Later (formerly Mavrck)
Key features
Creator discovery with Official TikTok Marketing Partner capabilities
Workflow automations for large creator volumes
Incentives and loyalty programs for cash, product, and experiences
Content syndication to e-commerce sites and social channels
Managed services option for end-to-end execution
Used by
Kraft, JanSport, Reebok x Zumiez
Starting price
The starting price for Mavrck is not publicly listed. This indicates that pricing is likely based on the specific needs of the business and tailored to the scale and requirements of clients.
Best use case
Mavrck is a perfect fit for enterprise consumer brands seeking managed services, especially for large-scale influencer marketing initiatives. As an Official TikTok Marketing Partner, the platform shines in discovering and engaging TikTok content creators. It's also great at spotting influencers within a brand's current customer pool. All this makes Mavrck effective for brands aiming to tap into their own customers for influencer marketing efforts.
Availability of a free trial
There's no free trial available for Mavrck. This is a factor to consider for businesses that prefer to test a platform before committing.
Innovative technologies
As an Official TikTok Marketing Partner, Mavrck enables efficient discovery and activation of TikTok creators at scale. Its AI-driven algorithms for identifying and analyzing potential influencers contribute to more effective influencer marketing campaigns.
Scalability and growth support
Mavrck's programmatic approach to campaigns, combined with its extensive features for end-to-end management and automation, supports scalability. Businesses can manage large volumes of influencers and campaigns efficiently, ensuring growth support.
Customization, flexibility, and integrations
Mavrck's broad feature set suggests a high degree of flexibility in influencer marketing campaign management and the ability to tailor strategies to specific business needs.
Educational resources and support
Due to the recent merger between Later and Mavrck, many of the educational resources, free tools, and templates are for both creators and businesses focusing on social media and content creation.
Grin vs Later (formerly Mavrck)
Operating model: GRIN is self-serve software; Later adds managed services if you want help
Sourcing: GRIN favors CRM-style recruiting; Later adds customer-based creator identification
Scale: Later’s automations suit thousands of creators; GRIN suits in-house teams with structured programs
Trial: Later has no free trial; GRIN also lacks a public trial
Best fit: Choose Later for service-backed, large-scale programs; choose GRIN if you want to run the stack fully in-house
What we like
The influencer marketing platform's comprehensive approach, particularly its innovative use of AI for influencer discovery and analysis, and the focus on leveraging existing customers as influencers, are impressive. The ability to manage and automate large-scale campaigns efficiently makes Mavrck a strong candidate for enterprise-level brands.
For businesses in search of a robust, enterprise-focused influencer marketing solution, Mavrck presents a compelling option with its advanced features, scalability, and innovative use of technology.
3. CreatorIQ
Key features
AI-backed creator discovery and recommendations
Integrity and brand-safety checks at scale
Customizable workflows, approvals, and portals
Competitive benchmarking and dynamic reporting
Integrations and API for enterprise data stacks
Used by
Disney, Estée Lauder
Starting price
The starting price for the influencer marketing platform is not publicly listed. Interested businesses need to contact their sales team for customized pricing. Their client pool consists mainly of enterprise-level companies which suggests that pricing is suited for large businesses.
Best use case
CreatorIQ is designed for enterprise-level businesses with substantial budgets dedicated to optimizing their influencer marketing campaigns. It is recognized for its strength in data science-enabled creator discovery, streamlining workflows, and ensuring brand safety. This makes it a solid choice for businesses looking to scale their influencer marketing efforts.
Availability of a free trial
CreatorIQ does not publicly offer a free trial.
Innovative technologies
What sets CreatorIQ apart is its AI-backed discovery feature. It offers relevant influencer suggestions based on a brand's specific requirements. Its ability to create dynamic reports and provide a private portal for influencer collaboration witnesses its use of cutting-edge technology.
Scalability and growth support
CreatorIQ's comprehensive set of features supports scalability for large enterprises, allowing them to manage extensive influencer marketing campaigns effectively. The platform's focus on data and analytics ensures that businesses can optimize their strategies as they grow.
Customization, flexibility, and integrations
CreatorIQ's array of features allows for a high degree of flexibility. Its ability to handle complex workflows shows that the platform can be tailored to meet the needs of large businesses.
Educational resources and support
CreatorIQ offers a comprehensive suite of educational resources to empower users in their influencer marketing efforts. Their offerings include Industry & Brand Performance analyses, Top 10 Reports, and whitepapers. Users can also listen to podcasts, watch informative Webinars, and read the latest articles in the Blog. Additionally, CreatorIQ hosts events like CreatorIQ Connect and Connect Europe to engage and educate their user community about the evolving landscape of influencer marketing.
Grin vs CreatorIQ
Focus: GRIN centers on creator-CRM and e-commerce; CreatorIQ emphasizes data science, governance, and benchmarking
Scale: Both handle large programs; CreatorIQ skews to global enterprise setups
Analytics: CreatorIQ offers deeper benchmarking; GRIN focuses on program execution
Pricing/Access: Both are sales-led; CreatorIQ typically sits at a higher enterprise price band
Best fit: Choose CreatorIQ for strict enterprise analytics and controls; choose GRIN for hands-on e-commerce workflows
What we like
CreatorIQ's strength lies in its sophisticated data science-enabled features, AI-backed discovery, and the ability to create a tailored experience for managing influencer relationships. This makes it appealing for enterprises looking for a data-driven approach to influencer marketing with an emphasis on scalability and brand safety.
CreatorIQ emerges as a potent tool for enterprises aiming to leverage influencer marketing at scale, offering depth in analytics, customization, and strategic influencer collaboration.
4. Upfluence
Key features
Discovery across Instagram, TikTok, YouTube, Pinterest, Twitch, X, and blogs
Customer scanning to find influencers in your buyer base
Promo codes, links, and sales attribution
Integrations with Shopify, WooCommerce, Magento, Amazon, HubSpot, Stripe, Mailchimp
Streamlined invoicing and payment collection
Used by
Amazon, asics, Farfetch
Starting price
Pricing for Upfluence is available upon request. It's based on a subscription level with three plans — Growth, Scale, and Enterprise. The platform operates on an annual subscription model, indicating a commitment to long-term partnerships and influencer campaign planning.
Best use case
Upfluence is particularly suited for direct-to-consumer (D2C) and eCommerce brands. The platform helps such brands leverage genuine connections and affinities through influencer marketing. It includes tools for influencer discovery, relationship management, outreach, monitoring, and analytics, making it an ideal choice for brands aiming to build and manage influencer relationships efficiently.
Availability of a free trial
Upfluence does not offer a free trial. Interested parties must contact the platform directly to request access and understand more about its offerings.
Key features
Upfluence's key features include an extensive influencer database, the ability to connect eCommerce stores to discover influencers visiting your website, integrations with major tools like HubSpot, Shopify, Stripe, and Mailchimp, and a flexible social listening tool. It simplifies influencer payment by facilitating invoice and tax document collection.
Innovative technologies
The platform boasts an AI-powered algorithm to assist brands in finding the right influencers for their campaigns. It also offers a Chrome extension that aids in the quick and convenient analysis of influencers' engagement rates, likes, and comments.
Scalability and growth support
Upfluence supports scalable influencer marketing efforts with its ability to manage multiple campaigns and track their performance comprehensively. Its analytics and reporting tools help brands adjust their strategies for better future campaigns.
Customization, flexibility, and integrations
The platform's agency model, coupled with software tools, offers a hands-off approach for brands that prefer outsourcing their influencer marketing tasks. However, this model might limit direct brand-influencer relationships due to the intermediary role of the agency.
Educational resources and support
Business leaders and marketers find ample resources on Grin’s website in the form of whitepapers, blog articles, and podcasts. The platform's comprehensive toolset and agency support implies a high level of assistance for users in maximizing their influencer marketing efforts.
Grin vs Upfluence
Coverage: Upfluence adds Pinterest, Twitch, blogs; GRIN focuses on the big three
E-commerce: Both integrate deeply; Upfluence leans harder into affiliate and customer scanning
Database: Upfluence’s curated 9M+ verified creators vs GRIN’s broader pool
Contracts: Both are typically annual; no public self-serve trials
Best fit: Choose Upfluence for multi-platform reach and affiliate-heavy programs; choose GRIN for creator-CRM with store workflows
What we like
Upfluence’s emphasis on direct eCommerce integration, comprehensive campaign management tools, and innovative use of AI for influencer discovery are particularly impressive. Its ability to streamline influencer payments and offer detailed analytics makes it a solid choice for brands looking to leverage influencer marketing effectively.
Upfluence provides a robust solution for D2C and eCommerce brands looking to deepen their influencer marketing efforts. Its blend of technology and agency support caters to brands seeking a comprehensive, hands-off approach to influencer collaboration and campaign management.
5. Impact
Key features
Partner discovery and vetted marketplace
Automated commissioning and bonus logic
Influencer payments at different funnel points
Robust analytics and multi-touch attribution
Integrations with Shopify, BigCommerce, WooCommerce, Centra
Used by
Walmart, McAfee, Lenovo
Starting price
Pricing for Impact is not publicly listed and is available upon request. This suggests that the platform tailors its pricing based on the specific needs and scale of each client.
Best use case
Impact is best suited for brands focusing on affiliate marketing, having evolved into a partnership management platform following its acquisition of the influencer marketing platform Activate in 2020. This rebranding has positioned Impact as a comprehensive tool for marketers to scale partnerships effectively.
Availability of a free trial
Impact does not offer a free trial. Prospective users must contact the platform directly to explore its features and capabilities.
Innovative technologies
Impact's comprehensive approach to partnership management, including its vetted influencer marketplace and automation of numerous workflows, suggests a focus on efficiency and effectiveness in affiliate and influencer marketing.
Scalability and growth support
Impact facilitates scalability through its suite of automation tools and analytics, enabling brands to manage and optimize partnerships at scale. However, the platform's user interface and navigation can be challenging for some users, potentially affecting the scalability for those less familiar with such comprehensive platforms.
Customization, flexibility, and integrations
The platform's strengths in automations, analytics, and integrations indicate a high degree of customization and flexibility in campaign management. However, its approach to influencer marketing, centered around a vetted marketplace, may limit the range of influencers available to brands, affecting flexibility in influencer selection.
Educational resources and support
Impact is noted for its responsive and knowledgeable customer support team, suggesting that users can expect significant assistance in utilizing the platform effectively. However, specific details about educational resources were not mentioned.
Grin vs Impact
Scope: GRIN is influencer-first; Impact spans affiliates, creators, and partnerships
Automation: Impact automates complex commission rules; GRIN focuses on creator relationship workflows
Marketplace: Impact provides a vetted partner pool; GRIN relies on brand-run recruiting
Best fit: Choose Impact for broad partnership ops; choose GRIN for influencer-centered programs tied to e-commerce
What we like
The platform's emphasis on automations and powerful analytics, combined with its responsive customer support and extensive integrations, are particularly noteworthy. These features make Impact a compelling choice for brands looking to streamline their affiliate and influencer marketing efforts.
Impact presents a unique proposition for brands focusing on affiliate marketing and partnership management. It offers a blend of automation, analytics, and support to optimize influencer and affiliate campaigns. Its comprehensive approach, while potentially complex, provides a solid foundation for scaling partnerships effectively.
Influencer Marketing Platforms Worth Mentioning
6. Influencity
Influencity is a game-changing AI-driven influencer marketing platform, offering a vast database of influencers and customizable features to optimize your campaigns.
Key features
Precision influencer discovery through an AI-powered search engine with over 20 sophisticated filters.
A variety of data points, such as fake followers, profile evolution, and audience metrics, enable businesses to pick the best partners for their campaigns.
Collaboration tools to improve teamwork and communication across diverse departments.
In-platform influencer outreach tool with bulk email features, templates, and email conversion data.
Availability of custom bundles to match specific budgets and requirements.
Used by
Air France, Samsung
Best use case
Influencity is ideal for brands of all sizes, as well as marketing agencies, seeking to efficiently discover and manage influencers, optimize campaign performance, and gain valuable insights for targeted audience engagement.
Pricing overview
There are three fixed plans: Basic ($168/month), Professional ($348/month), and Business ($698/month), or a custom bundle starting at $98/mo. The features and capabilities of each plan are tailored to suit the needs of different businesses. Influencity offers a 7-day trial for its fixed plans.
Grin vs Influencity
Cost: Influencity starts lower and scales; GRIN sits in a higher enterprise band
Workflows: GRIN offers deeper product seeding and shipping; Influencity emphasizes analytics and reporting
Ease: Influencity is praised for usability; GRIN can have a steeper learning curve
Best fit: Choose Influencity for value and analytics; choose GRIN for heavy e-commerce logistics
7. Klear
Renowned for its advanced search capabilities and comprehensive influencer database, Klear stands as the pinnacle of influencer marketing platforms, offering unrivaled analytics and audience insights to empower brands with data-driven solutions.
Key features
Deep creator database with advanced filters
Audience demographics, interests, and performance insights
Centralized outreach, messaging, and negotiation
Brand-safety and real-time data checks
Full program measurement with exportable reports
Real-time influencer data and brand safety analysis
Used by
adidas, Microsoft
Best use case
Klear is a great fit for medium to large brands - especially e-commerce companies - and agencies seeking to build, scale, and measure successful influencer marketing programs.
Pricing overview
Klear offers three subscription-based plans with varying features. Pricing is customized according to individual needs.
Grin vs Klear
Discovery: Klear shines on audience analysis; GRIN shines on store workflows
Safety: Klear emphasizes brand-safety; GRIN is lighter here
CRM depth: GRIN goes deeper on creator-CRM tied to shipments and product
Best fit: Choose Klear for discovery and analysis; choose GRIN for e-commerce operations at scale
8. Captiv8
Captiv8 is a comprehensive AI-powered influencer marketing platform that leverages advanced social listening capabilities, deep influencer discovery tools, and end-to-end campaign management features.
Key features
Extensive database with AI search and 500+ filters
End-to-end campaign planning and content approval
Real-time insights and audience demographics
Paid amplification via Facebook Marketing API and TikTok Ads API
Shopify integration and affiliate activation
Used by
Levi’s, Cheetos, American Express
Best use case
The Captiv8 platform is a great choice for large brands and agencies looking to enhance their social media presence, reach new audiences, and drive engagement.
Pricing overview
Captiv8 offers customized pricing plans tailored to the needs of each company. Users can request a demo from Captiv8 and consult with the team about their influencer marketing needs.
Grin vs Captiv8
Discovery: Captiv8 provides very deep filtering and listening; GRIN is strong but narrower on listening
Paid media: Captiv8 ties creator content to paid amplification; GRIN is lighter here
Workflow: Both manage campaigns; GRIN is stronger on product seeding
Best fit: Choose Captiv8 for discovery plus paid activation; choose GRIN for product-driven programs
9. Storyclash
Storyclash is an advanced influencer marketing platform that utilizes AI technology and social listening data. It empowers brands to identify genuine content creators, evaluate campaign success, and manage influencer data efficiently.
Key features
AI discovery based on content rather than only profile stats
Stories tracking with text and image recognition
Integrated CRM for influencer relationships
Monitoring and analytics across posts, Reels, and Stories
Team collaboration and messaging
Used by
trendyol, Vodafone, Ford
Best use case
Storyclash can serve a diverse customer base, from well-established companies to direct-to-consumer brands across a variety of industries, including beauty, health, and automotive. The platform is equally beneficial to agencies seeking suitable creators for their clients.
Pricing overview
As for plans and pricing, Storyclash has three plans, two of them with fixed prices, and the third is a customizable package. Paying annually, the Light plan starts at € 899/month. It is more likely that this price category is aimed at companies with larger budgets.
Grin vs Storyclash
Content signals: Storyclash excels at content-led matching and Stories; GRIN focuses on creator-CRM and shipping
Tracking: Storyclash is strong on Stories recognition; GRIN tracking skews to standard posts
Use case: Storyclash suits creative matching; GRIN suits store and logistics-heavy programs
Best fit: Choose Storyclash for content-driven discovery and Stories insight; choose GRIN for e-commerce operations
10. Modash
Boasting a colossal database of over 250 million influencers across Instagram, YouTube, and TikTok, Modash is a game-changer influencer marketing suite. Considering the huge creator database, powerful analytics, and communication tools, Modash places a substantial emphasis on finding the right influencers and nurturing the relationship between brands and influencers.
Key features
Very large database across Instagram, TikTok, YouTube
Granular filters for niche and local creator discovery
Email finder and in-app inbox for outreach basics
Campaign monitoring that captures live content, including Stories (with creator auth)
Shopify integration for codes, links, and ROI tracking
Used by
NordVPN, Stanley, Victoria’s Secret
Best use case
The platform caters to a diverse group of users, including marketing agencies, brands, e-commerce companies, and nonprofits looking to reach a broader audience and drive social impact through influencer marketing.
Pricing overview
Small businesses and large corporations can both find the right offer in Modash's predictable service plans. Paying monthly, the smallest plan starts at $120. All three paid plans include a free 14-day trial.
Grin vs Modash
Database: Modash leads on breadth and search granularity; GRIN leads on creator-CRM and product ops
Tracking: Modash automates content capture across a set window; GRIN relies more on structured tagging and onboarding
Pricing: Modash has a 14-day trial and monthly plans; GRIN is annual and higher cost
Best fit: Choose Modash for search scale and Shopify tracking; choose GRIN for full program logistics
Wrapping Up: The Best Alternative for GRIN
Different teams need different things. Some tools here are full suites; others specialize in one area such as audience quality, Stories tracking, or affiliate automation. For most organizations, HypeAuditor is the best overall GRIN alternative because it combines deep analytics with broad discovery and practical campaign tools.
Audience authenticity that saves budget: The Audience Quality Score and fraud signals help you avoid creators with inflated metrics, protecting ROI.
Cross-platform reach where your audience actually is: Discovery spans Instagram, YouTube, TikTok, X, and Twitch, so you are not boxed into a single channel.
Decision-ready insights, not just surface stats: In-depth demographics, brand affinity, and competitor intel make shortlists faster and safer to approve.
End-to-end workflow without the clutter: Outreach, tracking, and reporting live in one place, so teams can move from vetting to results without manual patchwork.
Proven with global brands: Used by Dior, Unilever, L’Oréal, Michelin, LVMH, and Philips, with case studies that show real outcomes.
Curious how it would work for your use case? Register to HypeAuditor to see the data and workflows in action, or book a demo for guided walkthrough.
