[2024 BENCHMARK REPORT] Get the latest in industry trends with HypeAuditor and Similarweb
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Top Rankings
Top Rankings
Instagram Top 1000YouTube Top 1000TikTok Top 1000
Beauty
All CategoriesAccessories & JewelleryAdult contentAlcohol
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Beauty
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Rank
Influencer
Category
Followers
Country
Eng. (Auth.)
1
‌Kylie @kyliejenner
kyliejenner
Kylie
Fashion
Modeling
Beauty
400.3M
United States
2.2M
Free Report
2
‌Kim Kardashian @kimkardashian
kimkardashian
Kim Kardashian
Fashion
Beauty
363.9M
United States
879.3K
Free Report
3
‌badgalriri @badgalriri
badgalriri
badgalriri
Music
Beauty
152.1M
United States
1.3M
Free Report
4
‌JISOO🪐 @sooyaaa__
sooyaaa__
JISOO🪐
Music
Beauty
77.9M
Indonesia
2.6M
Preview
5
‌Rashmika Mandanna @rashmika_mandanna
rashmika_mandanna
Rashmika Mandanna
Beauty
Art/Artists
Cinema & Actors/actresses
42.8M
India
1M
Preview
6
‌Katrina Kaif @katrinakaif
katrinakaif
Katrina Kaif
Beauty
80.2M
India
478.3K
Preview
7
‌Samantha @samantharuthprabhuoffl
samantharuthprabhuoffl
Samantha
Beauty
Modeling
Cinema & Actors/actresses
34.2M
India
679.7K
Preview
8
‌Chiara Ferragni ✨ @chiaraferragni
chiaraferragni
Chiara Ferragni ✨
Beauty
29.1M
Italy
505.1K
Preview
9
‌Aurelie Hermansyah Atta @aurelie.hermansyah
aurelie.hermansyah
Aurelie Hermansyah Atta
Beauty
34.8M
Indonesia
406.6K
Preview
10
‌Kris Jenner @krisjenner
krisjenner
Kris Jenner
Shows
Beauty
Family
52.5M
United States
219.5K
Preview
11
‌Addison Rae @addisonraee
addisonraee
Addison Rae
Beauty
35.7M
United States
297.4K
Preview
12
‌Yeri MUA💗✨ @yerimua
yerimua
Yeri MUA💗✨
Lifestyle
Beauty
12.8M
Mexico
712.3K
Preview
13
‌Simonetta Lein @simonettalein
simonettalein
Simonetta Lein
Beauty
Cinema & Actors/actresses
Modeling
21.7M
United States
351.4K
Preview
14
‌Bretman Rock @bretmanrock
bretmanrock
Bretman Rock
Art/Artists
Beauty
18.9M
United States
463.3K
Preview
15
‌Kathryn Bernardo 🐘 @bernardokath
bernardokath
Kathryn Bernardo 🐘
Beauty
Cinema & Actors/actresses
Fashion
20.7M
Philippines
363.8K
Preview
16
‌HAREM's Couture @haremscouture
haremscouture
HAREM's Couture
Fashion
Beauty
3.1M
United States
2M
Preview
17
‌Marzia Kjellberg @itsmarziapie
itsmarziapie
Marzia Kjellberg
Beauty
Lifestyle
8.8M
United States
745.1K
Preview
18
‌James Charles @jamescharles
jamescharles
James Charles
Beauty
20.5M
United States
254K
Preview
19
‌BIANCA @bianca
bianca
BIANCA
Beauty
20.1M
Brazil
213.8K
Preview
20
‌Sunny Leone @sunnyleone
sunnyleone
Sunny Leone
Beauty
Cinema & Actors/actresses
55.3M
India
94.4K
Preview
21
‌Jessica Mila Agnesia @jscmila
jscmila
Jessica Mila Agnesia
Beauty
Modeling
Clothing & Outfits
25.7M
Indonesia
184K
Preview
22
‌Natasha Wilona @natashawilona12
natashawilona12
Natasha Wilona
Beauty
43.3M
Indonesia
109.2K
Preview
23
‌ARAIK GALSTYAN @araikgalstyanmoscowschool
araikgalstyanmoscowschool
ARAIK GALSTYAN
Beauty
22.3M
Russia
134.7K
Preview
24
‌Kashika Kapoor @kashikakapoor09
kashikakapoor09
Kashika Kapoor
Beauty
Lifestyle
Cinema & Actors/actresses
18.2M
India
141.5K
Preview
25
‌Daniella Chavez @daniellachavezofficial
daniellachavezofficial
Daniella Chavez
Beauty
Modeling
19.2M
Mexico
161.9K
Preview
26
‌NikkieTutorials @nikkietutorials
nikkietutorials
NikkieTutorials
Beauty
19.6M
United States
126K
Preview
27
‌HUDA BEAUTY @hudabeauty
hudabeauty
HUDA BEAUTY
Beauty
54.1M
United States
42.7K
Preview
28
‌Luisa Fernanda W @luisafernandaw
luisafernandaw
Luisa Fernanda W
Lifestyle
Beauty
19.3M
Colombia
91.6K
Preview
29
‌Regina Daniels Nneamaka Nwoko @regina.daniels
regina.daniels
Regina Daniels Nneamaka Nwoko
Beauty
Cinema & Actors/actresses
14.7M
Nigeria
115.9K
Preview
30
‌Liza Soberano @lizasoberano
lizasoberano
Liza Soberano
Beauty
Cinema & Actors/actresses
Modeling
18.2M
Philippines
107.7K
Preview
31
‌ANDREA VALDIRI 🇨🇴 @andreavaldirisos
andreavaldirisos
ANDREA VALDIRI 🇨🇴
Lifestyle
Beauty
9.4M
Colombia
154.3K
Preview
32
‌Fact @fact
fact
Fact
Family
Beauty
Fashion
7M
United States
173.1K
Preview
33
‌JoseMarieViceral / Vice Ganda @praybeytbenjamin
praybeytbenjamin
JoseMarieViceral / Vice Ganda
Music
Beauty
Modeling
11M
Philippines
150.2K
Preview
34
‌GUE OLIVEIRA @gueoliveira
gueoliveira
GUE OLIVEIRA
Beauty
8.2M
Brazil
182K
Preview
35
‌Mari Maria @marimaria
marimaria
Mari Maria
Beauty
22M
Brazil
51.5K
Preview
36
‌Claudia Alende @claudiaalende
claudiaalende
Claudia Alende
Beauty
Modeling
Lifestyle
8.7M
United States
103.7K
Preview
37
‌Marsai @marsaimartin
marsaimartin
Marsai
Beauty
Family
Shows
5.1M
United States
204.9K
Preview
38
‌NATHALIE PARIS @nathalieparis
nathalieparis
NATHALIE PARIS
Lifestyle
Beauty
Music
4.6M
United States
147.6K
Preview
39
‌Shane Dawson @shanedawson
shanedawson
Shane Dawson
Shows
Beauty
Humor & Fun & Happiness
7.4M
United States
118.7K
Preview
40
‌Nikita Dragun @nikitadragun
nikitadragun
Nikita Dragun
Beauty
Modeling
Adult content
8.5M
United States
119K
Preview
41
‌Jessica Jung @jessica.syj
jessica.syj
Jessica Jung
Modeling
Beauty
12.2M
Indonesia
92.3K
Preview
42
‌elsa❤️ @hoskelsa
hoskelsa
elsa❤️
Beauty
Fashion
Modeling
8.7M
United States
116.3K
Preview
43
‌ @amandamanopo
amandamanopo
Modeling
Beauty
Lifestyle
15.5M
Indonesia
65.5K
Preview
44
‌Glo Da P @glorillapimp
glorillapimp
Glo Da P
Beauty
Lifestyle
Music
4.5M
United States
184.7K
Preview
45
‌Maite Perroni Beorlegui @maiteperroni
maiteperroni
Maite Perroni Beorlegui
Beauty
Cinema & Actors/actresses
Music
13.6M
Brazil
65.7K
Preview
46
‌Vivi @vivi
vivi
Vivi
Beauty
Lifestyle
14.6M
Brazil
57.6K
Preview
47
‌Wendy Guevara @soywendyguevaraoficial
soywendyguevaraoficial
Wendy Guevara
Shows
Beauty
Family
7.3M
Mexico
104.4K
Preview
48
‌Amy Jackson @iamamyjackson
iamamyjackson
Amy Jackson
Beauty
Cinema & Actors/actresses
Modeling
13.6M
India
66.5K
Preview
49
‌KYLESISTER @therealkylesister
therealkylesister
KYLESISTER
Beauty
Clothing & Outfits
Management & Marketing
6.1M
United States
121.2K
Preview
50
‌Pia Jauncey @piawurtzbach
piawurtzbach
Pia Jauncey
Beauty
Modeling
14.8M
Philippines
58K
Preview
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