Top Beauty Influencers on Instagram
by the number of quality and engaged followers
Updated: July 2020
Find top Instagram Beauty influencers to work with. Find out who is the #1 Beauty creator in 2020 and get a list of the most popular Instagram accounts. How it works ?
Gather raw open-source data
We gather raw data from different sources, depersonalize and clusterize it.
Check audience quality
Our AI takes only real audience and authentic engagement into consideration.
Learn more in FAQ
Rank & track
Algorithm ranks influencers and forms the global top, updated daily.
- Accessories & Jewellery
- Adult content
- Alcohol
- Animals
- Architecture & Urban Design
- Art/Artists
- Beauty
- Business & Careers
- Cars & Motorbikes
- Cinema & Actors/actresses
- Clothing & Outfits
- Comics & sketches
- Computers & Gadgets
- DIY & Design
- Education
- Extreme Sports & Outdoor activity
- Family
- Fashion
- Finance & Economics
- Fitness & Gym
- Food & Cooking
- Health & Medicine
- Humor & Fun & Happiness
- Kids & Toys
- Lifestyle
- Literature & Journalism
- Luxury
- Machinery & Technologies
- Management & Marketing
- Mobile related
- Modeling
- Music
- Nature & landscapes
- Photography
- Racing Sports
- Science
- Shopping & Retail
- Shows
- Sports with a ball
- Sweets & Bakery
- Tobacco & Smoking
- Trainers & Coaches
- Travel
- Water sports
- Winter sports
| Rank | @username | Category | Audience Country | Followers | Authentic Engagement | |||
|---|---|---|---|---|---|---|---|---|
| 1 |
|
Kylie 🤍@kyliejenner |
Fashion Modeling Beauty | United States | 183.4M | 4.2M | Free report | |
| 2 |
|
James Charles@jamescharles |
Beauty | United States | 19M | 1.3M | Free report | |
| 3 |
|
Lady Gaga@ladygaga |
Beauty Music Cinema & Actors/actresses Art/Artists | United States | 42.7M | 549.3K | Free report | |
| 4 |
|
Barbara Palvin@realbarbarapalvin |
Modeling Beauty Lifestyle Fashion | Turkey | 14.3M | 981.1K | Free report | |
| 5 |
|
Bunga Citra Lestari@bclsinclair |
Beauty Shows Modeling | Indonesia | 15.5M | 696.9K | Free report | |
| 6 |
|
avani@avani |
Beauty Photography | United States | 10.8M | 1.2M | Free report | |
| 7 |
|
Bretman (Da Baddest) Rock@bretmanrock |
Art/Artists Beauty | United States | 14.9M | 705.6K | Free report | |
| 8 |
|
Jeffree Star@jeffreestar |
Beauty Art/Artists Modeling | United States | 15.6M | 660K | Free report | |
| 9 |
|
Rashmika Mandanna@rashmika_mandanna |
Beauty Modeling | India | 7.4M | 1.2M | Free report | |
| 10 |
|
Natasha Wilona@natashawilona12 |
Beauty Modeling Fashion | Indonesia | 26.9M | 337.8K | Free report | |
| 11 |
|
Mari Maria@marimaria |
Beauty Art/Artists Family | Brazil | 15.6M | 439.7K | Preview | |
| 12 |
|
Chiara Ferragni ✨@chiaraferragni |
Beauty | Italy | 20.4M | 313.2K | Preview | |
| 13 |
|
Shay Mitchell@shaymitchell |
Beauty Fashion Modeling Family | United States | 28.2M | 228.2K | Preview | |
| 14 |
|
Shane Dawson@shanedawson |
Shows Beauty Humor & Fun & Happiness Art/Artists | United States | 11.3M | 576.4K | Preview | |
| 15 |
|
Nikita 🐉@nikitadragun |
Beauty Shows Modeling Adult content | United States | 7.3M | 679K | Preview | |
| 16 |
|
Samantha Akkineni@samantharuthprabhuoffl |
Beauty Fashion Modeling Cinema & Actors/actresses Lifestyle | India | 10.4M | 643.4K | Preview | |
| 17 |
|
Sonam K Ahuja@sonamkapoor |
Art/Artists Beauty Fashion Modeling Lifestyle | India | 29M | 222.8K | Preview | |
| 18 |
|
Sunny Leone@sunnyleone |
Beauty Cinema & Actors/actresses | India | 37.1M | 158.4K | Preview | |
| 19 |
|
alexandra daddario@alexandradaddario |
Beauty Cinema & Actors/actresses | India | 16.3M | 365.6K | Preview | |
| 20 |
|
Fran@francinyehlke |
Beauty | Brazil | 10.8M | 383.7K | Preview | |
| 21 |
|
NikkieTutorials@nikkietutorials |
Beauty | United States | 14.2M | 295.2K | Preview | |
| 22 |
|
Daniela Alfaro@soydannyalfaro |
Beauty | Mexico | 7.2M | 529.6K | Preview | |
| 23 |
|
Emma Roberts@emmaroberts |
Beauty Fashion Modeling Cinema & Actors/actresses Lifestyle | United States | 13.9M | 236.6K | Preview | |
| 24 |
|
Kylie Cosmetics@kyliecosmetics |
Fashion Beauty Lifestyle Business & Careers | United States | 24.3M | 148.1K | Preview | |
| 25 |
|
Goar Avetisyan@goar_avetisyan |
Beauty | Russia | 9.1M | 390.5K | Preview | |
| 26 |
|
H&M@hm |
Beauty Fashion | United States | 35.5M | 100K | Preview | |
| 27 |
|
Marzia Kjellberg@itsmarziapie |
Beauty Lifestyle | United States | 7.8M | 503.8K | Preview | |
| 28 |
|
전소미@somsomi0309 |
Music Beauty Modeling | Indonesia | 6.8M | 535K | Preview | |
| 29 |
|
! Bibi@bibisbeautypalace |
Beauty Family | Germany | 7.6M | 463.2K | Preview | |
| 30 |
|
Kathryn Bernardo 🐘@bernardokath |
Beauty Cinema & Actors/actresses Fashion | Philippines | 12.6M | 278.3K | Preview | |
| 31 |
|
Doja Cat@dojacat |
Music Photography Beauty Adult content Art/Artists | United States | 6.8M | 410.6K | Preview | |
| 32 |
|
Danla the yargi machine@danlabilic |
Beauty Photography Travel Business & Careers | Turkey | 5.4M | 621.9K | Preview | |
| 33 |
|
HUDA KATTAN@hudabeauty |
Beauty | United States | 45.3M | 64.5K | Preview | |
| 34 |
|
Felicya Angelista@felicyangelista_ |
Beauty | Indonesia | 14M | 189.8K | Preview | |
| 35 |
|
Pouty Girl@corinnakopf |
Beauty | United States | 4.5M | 502.2K | Preview | |
| 36 |
|
Malú 🦋@malutrevejo |
Beauty | United States | 8.4M | 238.7K | Preview | |
| 37 |
|
Boca Rosa@bianca |
Beauty Lifestyle | Brazil | 12.1M | 152.3K | Preview | |
| 38 |
|
Jessica Mila Agnesia@jscmila |
Beauty Modeling Travel Fashion | Indonesia | 17.4M | 142.3K | Preview | |
| 39 |
|
Shirley@shirleysetia |
Beauty Fashion Modeling Art/Artists Lifestyle | India | 6.4M | 424.2K | Preview | |
| 40 |
|
Hariany Almeida@harialmeida_ |
Beauty Lifestyle | Brazil | 8.5M | 179.1K | Preview | |
| 41 |
|
نور ستارز | Noor Stars@noorstars |
Beauty | Iraq | 7.8M | 273.4K | Preview | |
| 42 |
|
Daniela Buenrostro 🤍@queenbuenrostro |
Beauty Lifestyle | Mexico | 6M | 426K | Preview | |
| 43 |
|
Joselyn Cano ♓️@joselyncano |
Art/Artists Beauty Fashion Modeling Lifestyle | Mexico | 12.3M | 171.9K | Preview | |
| 44 |
|
EVA MARISOL GUTOWSKI@mylifeaseva |
Beauty Lifestyle | United States | 7.6M | 256.8K | Preview | |
| 45 |
|
ZARA Official@zara |
Clothing & Outfits Beauty Accessories & Jewellery | United States | 39.9M | 50.3K | Preview | |
| 46 |
|
Amanda Gabriella Manopo Lugue@amandamanopo |
Modeling Beauty Business & Careers Lifestyle | Indonesia | 7.8M | 229.1K | Preview | |
| 47 |
|
CHANEL@chanelofficial |
Beauty Modeling Luxury Fashion | United States | 40.3M | 48K | Preview | |
| 48 |
|
DORRA درة.@dorra_zarrouk |
Beauty Cinema & Actors/actresses Art/Artists | Egypt | 12M | 154.7K | Preview | |
| 49 |
|
Manelyk Gonzalez@manelyk_oficial |
Beauty | Mexico | 9.8M | 193.2K | Preview | |
| 50 |
|
Liza Soberano@lizasoberano |
Beauty Cinema & Actors/actresses Modeling Fashion | Philippines | 13.4M | 146.5K | Preview |
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