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Despite the ups and downs of the CGI-influencer presence on social media, social media analytics firm HypeAuditor’s recent release of the “Top Instagram Virtual Influencers in 2019” reveals recent trends in the demographic.

Hypeauditor’s research shows the limits made to individual IP addresses have caused a decline in the use of the popular follow-unfollow method by as much as 84% within the first month of the update.

HypeAuditor CEO Alex Frolov said: “Over 17% of Instagram influencers artificially inflate their comments. That is why most comments look inauthentic and spammy. About 9.9% use comment pods – a group of Instagrammers who work together to enhance the engagement on their posts. They engage with each other, liking and writing comments on other pod members.

Social media-monitoring site Hype Auditor places her top because she gets an average of 3.6 million likes per post.

Boffins at the site use programmes to weed out fake followers and the data is used by firms wanting to get the best value for money from stars plugging products and services.

A study by HypeAuditor – one of the industry's preferred fraud-detection tools – found the majority of UK Instagram influencer accounts engage in some form of fakery, while another study estimates that 15 per cent of influencer adspend ($1.3bn) reaches fake followers.

That's why HelloSociety and most other influencer marketing businesses rely on online tools to sniff out counterfeit or fraudulent accounts—and influencers who profit from them. All of these tools (and there are many, with names like Social Audit Pro, IG Audit, Hypr, HypeAuditor, and Famoid) work a little differently, but they're all looking for deviations from the platform's norm. An account with no profile picture, say, or one that follows 10,000 people and never posts. Also suspicious: lots of digits in the username, or a person who seems to live in Turkey or Indonesia, but follows only California-based influencers.

An early study by analytics company HypeAuditor found that influencers with followings of between 5,000 and 20,000 lost up to 15 per cent of their likes when they were hidden – out of sight, out of mind for both viewers and content creators. But many have now come around to the benefits it gives them. And they believe that it will change the kind of content that you see on Instagram.

There are also some handy tools to help show an influencer’s statistics. Hype Auditor shows an account’s follower growth and average engagement rate. If there are large spikes in followers, this could suggest an influencer has bought them.

According to a recent study by social media analytics tool HypeAuditor, 47 percent of Singapore influencers use artificial methods to increase their Instagram followers, likes, comments, and overall engagement. HypeAuditor used artificial intelligence and machine learning to identify social media fraud.

In the early rollouts, influencers saw like counts fall in countries where it was hidden, a study from analytics firm HypeAuditor found. Likes fell 3% to 15% in all the countries for influencers with 5,000 to 20,000 followers.

HypeAuditor is the leading Instagram social media auditing tool; it will find top trending Instgrammers, ranked by the number of quality and engaged followers and keep track of influencers previous rankings. It will show you of the main topics the influencer posts about, their audience’s geographic location and age, and the estimated authentic engagement.

Take away much of your worry about the credibility of potential influencers. You can enter any influencer's Instagram handle into the Instagram Bot Analytics Tool by HypeAuditor [Instagram Audit - Fake Follower & Audience Credibility Checker] and it will give you an excellent guide to the genuineness of the account.

…HypeAuditor can help you identify influencers based on reach, demographics and audience. These tools can also help ensure you're connecting with influencers who are authentically engaging with real followers.

[…] Authenticity breeds trust. Seek out influencers who bring an authentic voice to their content.