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Over 1,000 followers only
Report generated on 23 Jan 2019
Quality Audience
54.7M
Authentic Engagement
624.1K per post

Global Rank

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Worldwide

Country Rank

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Category Rank

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17 awards
Top-20
View all

Audience Quality Score

AQS is a 1 to 100 metric which combines audience quality (not number), engagement rate and it's authenticity into one metric
60
of 100
Average
Average activity, though likes and comments authenticity could be improved.

Audience

Demography
  • Country
  • US states
  • City
  • Language
Country
43%
United States
5%
Brazil
4%
Nigeria
4%
United Kingdom
3%
Iran
US states
28%
NY
14%
CA
10%
GA
8%
FL
6%
TX
City
7%
New York City
3%
Atlanta
2%
Los Angeles
2%
Lagos
2%
London
Language
82%
English
3%
Spanish
2%
Portuguese
1%
French
1%
Persian
11%
Other
Audience Type
Real People
51.1%
Influencers
4.7%
Mass followers
19.7%
Suspicious Accounts
24.5%

Age

Male 44% Female 56%
2%
4%
13–17
17%
26%
18–24
20%
22%
25–34
4%
3%
35–44
0.92%
0.42%
45–54
0.3%
0%
55–64
0.07%
0.02%
65+

Audience Reachability
What’s that

Could be improved

80.3% of audience have less than 1,500 followings, similar accounts have 89.3% in average

Audience Authenticity
What’s that

Low

55.9% of audience look authentic, similar accounts have 72.8% of authentic audience on average

Followers & Following

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Growth
What’s that

Organic

No "incentivised following" patterns detected on followers & following graphs.

Audience Interests

@nickiminaj audience is interested in:
  • 71%
    Entertainment
  • 67%
    Music
  • 56%
    Children & Family
  • 54%
    Beauty & Fashion
  • 53%
    Art & Design
  • 50%
    Business & Careers
  • 42%
    Movies and TV
  • 38%
    Books and Literature
  • 33%
    Fitness & Yoga

Engagement

Compared to average values for similar accounts (by number of followers)
Avg Likes

1.1M

Avg Comments

15.9K

Engagement Rate
What’s that

1.14% Average

1.14% of audience like or comment the content, similar accounts receive 1.57% engagements
ER
15.97 – 17.42
14.52 – 15.97
13.07 – 14.52
11.62 – 13.07
10.17 – 11.62
8.72 – 10.17
7.27 – 8.72
5.82 – 7.27
4.37 – 5.82
2.92 – 4.37
1.47 – 2.92
0.02 – 1.47
0
1.3K
2.7K
4K
5.3K
6.7K
8K
# of accounts

Likes spread
What’s that

Good

Spread in likes between posts is 54.4% similar accounts have 59.3%

Likes-Comment Ratio
What’s that

Good

@nickiminaj receives 1.4 comments per 100 likes, similar accounts receive 0.9 comments per 100 likes.
12 most recent posts likes/comments

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