Report generated on 19 Oct 2018

Audience Quality Score

AQS is a 1 to 100 metric which combines followers quality (not number), engagement rate and it's authenticity into one metric
39
of 100
Could be improved
Considerable audience size with low engagement rate.

Followers

Compared to average values for similar accounts (by number of followers)
Audience Type
Real People
60.5%
7.2M
Influencers
5%
596.9K
Mass followers
12%
1.4M
Suspicious Accounts
22.5%
2.7M
Demography
  • Country
  • City
  • Language
21%2.4M
US Show states
11%1.3M
India
7%792.3K
Brazil
7%780.6K
Germany
5%598.6K
Italy
US See all countries
22%534.1K
CA
16%387.3K
NY
11%258.2K
FL
6%146.7K
GA
5%129.1K
TX
City
2%293.4K
Berlin
2%264.1K
New York City
1%146.7K
Los Angeles
1%117.4K
London
1%111.5K
Paris
Language
65%7.7M
English
5%619.8K
Portuguese
5%602.2K
Spanish
3%309.9K
Russian
2%282.8K
German
20%2.4M
Other

Age

Male 58% Female 42%
2%
2%
13–17
19%
18%
18–24
28%
19%
25–34
8%
3%
35–44
0.55%
0.27%
45–54
0.03%
0%
55–64
0%
0%
65+

Followers Reachability
What’s that

Average

88% of followers have less than 1500 followings, similar accounts have 88.7% in average

Followers Quality
What’s that

Could be improved

65.6% of followers look authentic, similar accounts have 76.6% of authentic followers on average

Followers & Following

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Audience Interests

@diddy audience is interested in:
  • 80%
    Music
  • 76%
    Entertainment
  • 49%
    Children & Family
  • 49%
    Business & Careers
  • 48%
    Beauty & Fashion
  • 45%
    Art & Design
  • 37%
    Sports
  • 36%
    Travel & Tourism
  • 35%
    Movies and TV
  • 34%
    Luxury Goods

Engagement

Compared to average values for similar accounts (by number of followers)
Avg Likes

72.6K

Avg Comments

1.1K

Engagement Rate
What’s that

0.62% Could be improved

0.62% of followers like or comment the content, similar accounts receive 1.37% engagements

Authentic Engagement
What’s that

Average

66.3% of account's activity looks authentic. Similar accounts have 75% of authentic activity in average
Engagement by Type
Real People
62.8%
Influencers
3.6%
Mass followers
10.6%
Suspicious Accounts
23%

Likes-Comment Ratio
What’s that

Good

@diddy receives 1.5 comments per 100 likes, similar accounts receive 0.9 comments per 100 likes.
12 most recent posts likes/comments

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