Como a Swara Indonesia usa o HypeAuditor para otimizar o marketing de influenciadores e gerar resultados

Swara Indonesia

USUÁRIO DO HYPEAUDITOR

desde abril de 2023

PRODUTOS DO HYPEAUDITOR USADOS

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Indonésia

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Agência

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Swara Indonesia, a leading branding and marketing consultancy, helps Indonesian brands connect with audiences through marketing consultancy, strategic project management, KOL (Key Opinion Leader) management, and analytics. With clients in home decor appliances and other prominent sectors, Swara is a trusted partner for brands needing deep market engagement.

Seeking an advanced platform to provide a full view of influencer metrics, Swara Indonesia chose HypeAuditor to support its data-driven approach to influencer marketing.

Desafios de negócio:
Swara aimed to elevate the quality of data for clients in an environment where basic metrics are often the norm.
- Selecting the right influencers: They needed precise metrics to align influencer lists with each client’s campaign objectives, moving away from high-cost mega influencers toward more targeted selections.
- Accurate reporting and audience insights: To provide clients with metrics on reach, engagement, and audience demographics, Swara required flexibility in reporting, which previous tools didn’t offer.
O HypeAuditor como solução:
HypeAuditor provided Swara Indonesia with essential tools to address their challenges:
- With Influencer Analytics, Swara could assess influencers on KPIs such as engagement rates and audience demographics, helping them curate lists precisely tailored to each campaign.
- HypeAuditor’s custom campaign metrics also enabled Swara to analyze influencer posts over specific periods, gathering reach and engagement data for polished client presentations.

"Utilizamos o HypeAuditor para nos fornecer informações e métricas valiosas que nenhuma outra agência pode fornecer. E dessa forma estamos 2 passos à frente de outras agências onde podemos dar aos nossos clientes… informações com mais benefícios"

Timothy Wirnason

Diretor de Operações

"Antes do HypeAuditor, eu usava apenas uma plataforma online gratuita para verificar as taxas de engajamento. Isso é tudo que pude apresentar aos clientes — apenas a taxa de engajamento. Mas desde que usei o HypeAuditor, agora tenho acesso a uma grande variedade de métricas e dados que me ajudam a recomendar com segurança o público certo para meus clientes."

Nadya Annisabella

Especialista em Marketing de Influenciadores

O resultado:
With HypeAuditor, Swara Indonesia achieved significant outcomes:
- Client satisfaction: HypeAuditor’s detailed insights boosted client trust, supporting Swara in providing well-targeted, data-backed influencer lists.
- Efficient reporting and time savings: HypeAuditor’s custom reporting allowed Swara to generate accurate reports swiftly, freeing time for campaign management.
All in all, HypeAuditor has aided in Swara’s influencer marketing activities, allowing them to deliver campaigns based on authentic influencer partnerships and data-driven insights.

Como a Swara Indonesia usa o HypeAuditor para selecionar influenciadores e impulsionar o sucesso do cliente