Digitalscom is a digital marketing agency that helps brands in Turkey build effective communication strategies and execute influencer marketing campaigns.
The agency focuses on connecting brands with the right creators through data-driven strategy, creative campaign concepts, and long-term influencer collaborations.
The influencer marketing team has over 7 years of industry experience, working closely with both brands and creators to deliver impactful campaigns.
Before implementing HypeAuditor, Digitalscom relied on a combination of manual research and several reporting tools to evaluate influencers. This created several challenges:
Time-consuming influencer research and vetting
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Limited confidence in data accuracy
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Difficulty detecting fraudulent followers and artificial engagement
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Lack of deep audience insights when evaluating long-term influencer partnerships
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The team needed a reliable way to analyze influencers and support campaign decisions with accurate data.
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Digitalscom implemented HypeAuditor to streamline influencer evaluation and gain deeper insights into creator audiences. Two team members actively use the platform, but the insights and reports are shared across the entire team and inform most strategic decisions. The agency primarily uses HypeAuditor for audience insight analysis, including:
Audience Quality Score (AQS) assessment
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Brand affinity analysis
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Audience authenticity checks
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Engagement analysis
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Reach and impressions tracking
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These insights help the team identify the most suitable creators for long-term collaborations and ensure that influencer audiences align with brand values.
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The agency mainly works with influencers on:
The primary platform for brand–audience engagement in Turkey.
TikTok
Rapidly growing and increasingly used in campaigns over the last 1–2 years.
YouTube
Used mainly for long-form storytelling and deeper brand narratives.
| Metric | Why it matters |
|---|---|
| Audience Quality Score (AQS) | Evaluates influencer audience quality |
| Engagement Rate (ER) | Measures audience interaction |
| Audience Authenticity | Helps detect fraudulent followers |
| Reach & Impressions | Indicates potential campaign visibility |
| Story View Rate | Important for Instagram story performance |
| Cost per Engagement (CPE) | Key KPI for campaign efficiency |
Since adopting HypeAuditor, Digitalscom has significantly improved its influencer campaign workflow. Key outcomes include:
50% reduction in influencer discovery time
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More reliable reporting and stronger trust from brand clients
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Better influencer selection based on audience insights
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Improved campaign ROI and cost efficiency
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The platform enables the team to evaluate creators with confidence and make faster, data-driven decisions.
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HypeAuditor also helped Digitalscom identify stronger brand–influencer matches. For example, when working with a lifestyle brand, the team used brand affinity insights to find creators whose audiences closely aligned with the brand’s values. This resulted in:
Higher engagement rates
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More authentic brand communication
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Stronger long-term influencer partnerships
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“HypeAuditor has helped us find influencers whose audience values align closely with brand identity. This leads to stronger engagement and more organic brand connections.”
Ayça Atik
Influencer Marketing Group Manager
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