Audience Quality Score
AQS is a 1-100 metric that helps to understand the overall result of the analysis. It combines Engagement Rate (ER), Authentic Engagement, and Followers Reachability and weighs them against the current market situation.
Followers quality analytics
Get in-depth analysis of the quality of followers and find fake or ghost followers. The report will show the number of real people and influencers among followers, the percentage of mass followers and suspicious accounts.
Demography and language insights
Find out where Instagram followers live and what language they speak. A HypeAuditor report shows countries, cities, and states breakdown for the United States.
Engagement Rate (ER) (% of followers that are engaged with the influencer’s content) compared to ER of similar bloggers. ER ranges with the number of bloggers with the same ER.
Authentic engagement check
Percentage of likes and comments generated by real people vs suspicious accounts. Find out how many likes are fake.
Save any report as PDF and store it for internal purposes or share with your clients.
Comments pod check
Check if bloggers comments come from an engaged and loyal audience and were not artificially incentivised.
Organize your influencers and calculate the total quality audience and authentic engagement of bloggers for your next campaign.
Add AQS as a metric to your platform. Use HypeAuditor data to augment your analytics & reporting. Use any part of the report separately in the context you need.