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Competitive intelligence is an important research component of any influencer marketing strategy. Market Landscape is an easy-to-use competitor analysis tool that allows you to discover key market players for the Beauty industry in Australia, assess their influencer marketing performance on Instagram, identify their strengths and weaknesses and spot gaps you might have in your own strategy.
Perform a Competitive Analysis in the Beauty industry in Australia
Map out the social media landscape and supercharge your influencer marketing activities. Market Landscape offers you a quick and simple solution for conducting a comprehensive Instagram competitive analysis in the Beauty industry in Australia. Make the most of your research and collect important information about the top-performing brands in your niche. Evaluate the effectiveness of their influencer marketing campaigns: engagement rate, the quality of Instagram creators they partner with, audience quality, and reach.
Get Competitive Data for Your Go-To Influencer Marketing Strategy
Identify top-performing brands in the Beauty industry in Australia
Compare Beauty brands and use industry benchmarks
Compare Brands Side by Side
Assess the efficiency of your rivals’ influencer marketing campaigns
Evaluate the Competition
Get a better idea of how quality your competitors’ audience is
Get Deeper Campaign Insights
Check the spread between organic posts and sponsored content
Take a Snapshot of Competitive Landscape
Questions and Answers About Competitive Landscape
Why is a competitive analysis important in influencer marketing?
Studying your enemies can help you better understand the entire battlefield. Competitive analysis is one of the most important elements of any successful influencer marketing strategy. If you know who your biggest rivals are, you can collect information about what they do well and then develop your own strategy to outperform the competition.
How to conduct a competitive analysis for influencer marketing?
One of the first steps of the competitive analysis process is identifying your key competitors. We are always looking for ways to make the life of our customers easier. Our Market Landscape is a smart and easy solution for identifying the best-performing brands in your market.
The tool will show you competitors divided into four main categories, based on their influencer marketing performance on Instagram. Analyze their key performance metrics, discover new opportunities to grow your business and inform your influencer marketing strategy.
How competitive is the Beauty industry on Instagram?
To get a better idea of how competitive the Beauty industry in Australia, try out Market Landscape, a powerful competitive analysis tool. Map out the social media and influencer marketing landscape, identify the leading Beauty brands and promising companies with high potential.
How to identify competitors in the Beauty industry in influencer marketing?
Discover your top competitors in the Beauty industry with HypeAuditor’s Market Landscape. The tool will show you competing brands divided into four segments, based on their efficiency and reach/visibility of their influencer marketing campaigns Instagram: Leaders, High Performers, Halfway Performers, and Behind the Curve.
Leaders are the top-performing Beauty brands on Instagram and High Performers are competitors who run effective influencer marketing campaigns, however their reach is limited. The audience is interested in their content, so you should also keep an eye on them.