To begin, you must determine which Instagram users you wish to investigate to conduct Instagram competitor analysis. The rivals you select for investigation will determine the insights you obtain in the end, so make a prudent selection. Include between three and five competitors, including both large and small, direct and indirect competitors.
In addition, you should target those who are actively utilizing Instagram to expand their business.
Include an account for an industry leader or curator to remain abreast of emerging trends. For example, you can find inspiration for a clothes brand by following Vogue, Dior, Pantone, etc.
Consider that you manage a sustainable apparel brand. You can enter your search terms into the search field and examine the "Account" tab. You will see a list of accounts whose account or profile descriptions contain the word "sustainable."