United States (USA)
English

Taylor Swift

@taylorswift
Fearless (Taylor’s Version) available for pre-order now more
AQS
Good
74
Quality Audience
113.1M
Authentic Engagement
1.7M per post

Global Rank

Worldwide

Country Rank

 

Category Rank

 
13 awards
Top-20
View all

Audience Quality Score

AQS is a 1 to 100 metric which combines audience quality (not number), engagement rate and it’s authenticity into one metric
74 of 100
Good

Audience

Note: Unfortunately, we can’t provide reliable data for "audience" section about this account, because of it’s privacy settings. Thus, this report is free, we didn’t charge a credit.

Audience Authenticity
What’s that

Average

75.4% of audience look authentic, similar accounts have 73.4% of authentic audience on average

Audience Interests
What’s that

@taylorswift audience is interested in:
  • 80%
    Cinema & Actors/actresses
  • 80%
    Luxury
  • 80%
    Music
  • 80%
    Fashion
  • 80%
    Modeling
  • 79%
    Art/Artists
  • 79%
    Shows
  • 79%
    Lifestyle
  • 78%
    Finance & Economics
  • 78%
    Computers & Gadgets
  • 78%
    Beauty
  • 77%
    Kids & Toys
  • 77%
    Sports with a ball
  • 77%
    Machinery & Technologies
  • 77%
    Comics & sketches
  • 77%
    Humor & Fun & Happiness
  • 75%
    Business & Careers
  • 75%
    Clothing & Outfits
  • 75%
    Science
  • 74%
    Family
  • 74%
    Literature & Journalism
  • 68%
    Mobile related
  • 67%
    Photography
  • 67%
    Adult content
  • 67%
    Fitness & Gym

new Audience Brand Affinity
What’s that

Audience Yearly Household Income
What’s that

  • 40.21%
    $0K—5K
  • 26.81%
    $5K—10K
  • 22.48%
    $10K—25K
  • 4.84%
    $25K—50K
  • 2.25%
    $50K—75K
  • 1.42%
    $75K—100K
  • 1.35%
    $100K—150K
  • 0.44%
    $150K—200K
  • 0.2%
    $200K+

NEW Notable Followers
What’s that

Growth

Yearly growth

17.1% Good

@taylorswift grew by 21.9M followers in the last year. Accounts of similar size have a growth rate 25.7% per year

Followers growth

Organic

No abnormal growths or negative trends detected on followers graphs.
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Following dynamics

Organic

No "incentivized following" patterns detected on following graph.
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NEW Mentioned By
What’s that

See in-depth analysis of all mentions of this account with Competitor analysis tool
See mention reports

Engagement

Compared to average values for similar accounts (by number of followers)
Avg Likes

2.3M

Avg Comments

0

Engagement Rate
What’s that

1.54% Excellent, compared to other 1M+ followers accounts

1.54% of audience like or comment the content, similar accounts receive 1.26% engagements
ER
18.45 – 20.13
16.77 – 18.45
15.1 – 16.77
13.42 – 15.1
11.74 – 13.42
10.06 – 11.74
8.39 – 10.06
6.71 – 8.39
5.03 – 6.71
3.35 – 5.03
1.68 – 3.35
0 – 1.68
0
3.3K
6.7K
10K
13.3K
16.7K
20K
# of accounts

Comment Rate
What’s that

No comments

Likes-Comment Ratio
What’s that

Too few comments

@taylorswift receives 0 comments per 100 likes, similar accounts receive 1 comments per 100 likes.

Likes spread
What’s that

Too low

Spread in likes between posts is 26% similar accounts have 58%

Value

Est. Price
What’s that

N/A

for influencers with 10M+ followers
Celebrities post price depends not only on their audience quality.

CPE
Estimated Cost per Engagement

N/A

for influencers with 10M+ followers
Celebrities post price depends not only on their audience quality.

EMV
Earned Media Value

N/A

Celebrities post price depends not only on their audience quality.

Brand Mentions

Non-ad vs advertising posts for 180 days

Advertising Performance



Post Frequency

Advertising Post Frequency

Brand Mentions

Similar accounts

Show more...

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Report results rely on statistics, might be used only for reference and can not be used for legal purposes. We don't claim that the reports result are absolutely accurate. By saying "advertising post" we do not state that all brand mentions of the blogger were paid by corresponding brands, posts might have been made as a gratitude or free promotion.
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