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Audience Quality Score
AQS is a 1 to 100 metric which combines audience quality (not number), engagement rate and it’s authenticity into one metric
74
of 100
Good
Audience
Note: Unfortunately, we can’t provide reliable data for "audience" section about this account, because of it’s privacy settings. Thus, this report is free, we didn’t charge a credit.
Audience Authenticity
What’s that
Average
75.4% of audience look authentic, similar accounts have 73.4% of authentic audience on average
Audience Interests
What’s that
@taylorswift audience is interested in:
-
80%Cinema & Actors/actresses
-
80%Luxury
-
80%Music
-
80%Fashion
-
80%Modeling
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79%Art/Artists
-
79%Shows
-
79%Lifestyle
-
78%Finance & Economics
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78%Computers & Gadgets
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78%Beauty
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77%Kids & Toys
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77%Sports with a ball
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77%Machinery & Technologies
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77%Comics & sketches
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77%Humor & Fun & Happiness
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75%Business & Careers
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75%Clothing & Outfits
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75%Science
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74%Family
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74%Literature & Journalism
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68%Mobile related
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67%Photography
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67%Adult content
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67%Fitness & Gym
new
Audience Brand Affinity
What’s that
Audience Yearly Household Income
What’s that
-
40.21%$0K—5K
-
26.81%$5K—10K
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22.48%$10K—25K
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4.84%$25K—50K
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2.25%$50K—75K
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1.42%$75K—100K
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1.35%$100K—150K
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0.44%$150K—200K
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0.2%$200K+
NEW
Notable Followers
What’s that
Growth
Yearly growth
17.1% Good
@taylorswift grew by 21.9M followers in the last year. Accounts of similar size have a growth rate 25.7% per year
Followers growth
Organic
No abnormal growths or negative trends detected on followers graphs.
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Following dynamics
Organic
No "incentivized following" patterns detected on following graph.
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NEW
Mentioned By
What’s that
See in-depth analysis of all mentions of this account with Competitor analysis tool
Engagement
Compared to average values for similar accounts (by number of followers)
Avg Likes
2.3M
Avg Comments
0
Engagement Rate
What’s that
1.54% Excellent, compared to other 1M+ followers accounts
1.54% of audience like or comment the content, similar accounts receive 1.26% engagements
ER
18.45 – 20.13
16.77 – 18.45
15.1 – 16.77
13.42 – 15.1
11.74 – 13.42
10.06 – 11.74
8.39 – 10.06
6.71 – 8.39
5.03 – 6.71
3.35 – 5.03
1.68 – 3.35
0 – 1.68
0
3.3K
6.7K
10K
13.3K
16.7K
20K
# of accounts
Comment Rate
What’s that
No comments
Likes-Comment Ratio
What’s that
Too few comments
@taylorswift receives 0 comments per 100 likes, similar accounts receive 1 comments per 100 likes.
Likes spread
What’s that
Too low
Spread in likes between posts is 26% similar accounts have 58%
Value
Est. Price
What’s that
N/A
for influencers with 10M+ followers
Celebrities post price depends not only on their audience quality.
CPE
Estimated Cost per Engagement
N/A
for influencers with 10M+ followers
Celebrities post price depends not only on their audience quality.
EMV
Earned Media Value
N/A
Celebrities post price depends not only on their audience quality.
Brand Mentions
Non-ad vs advertising posts for 180 days
Advertising Performance
Post Frequency
Advertising Post Frequency
Brand Mentions
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Report results rely on statistics, might be used only for reference and can not be used for legal purposes. We don't claim that the reports result are absolutely accurate. By saying "advertising post" we do not state that all brand mentions of the blogger were paid by corresponding brands, posts might have been made as a gratitude or free promotion.