Over 1,000 followers only
Report generated on 14 Oct 2019
Quality Audience
65.8M
Authentic Engagement
539.3K per post

Global Rank

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Worldwide

Country Rank

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Category Rank

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13 awards
Top-50
View all

Audience Quality Score

AQS is a 1 to 100 metric which combines audience quality (not number), engagement rate and it’s authenticity into one metric
60
of 100
Average
Considerable audience size with low engagement rate.

Audience

  • Country
  • US states
  • City
Country
48%
United States
5%
Nigeria
4%
Brazil
3%
Iran
3%
South Africa
US states
22%
NY
13%
CA
11%
GA
9%
TX
8%
FL
City
7%
New York City
5%
Atlanta
4%
Los Angeles
3%
Miami
3%
Chicago
Audience Type
Real People
59.2%
Influencers
2.4%
Mass followers
17.4%
Suspicious Accounts
20.9%
  • Age & Gender
  • Ethnicity
  • Language
Age & Gender
Male 44% Female 56%
4%
7%
13–17
18%
26%
18–24
17%
19%
25–34
4%
3%
35–44
0.94%
0.49%
45–54
0.2%
0.06%
55–64
0.08%
0.04%
65+
Ethnicity
57%
African
5%
Asian
16%
Caucasian (white)
15%
Hispanic
4%
Indian
3%
Arabian
Language
87%
English
2%
Portuguese
2%
Spanish
1%
Arabic
1%
Persian
6%
Other

Audience Reachability
What’s that

Could be improved

82.6% of audience have less than 1,500 followings, similar accounts have 88.9% in average

Audience Authenticity
What’s that

Could be improved

61.6% of audience look authentic, similar accounts have 72.9% of authentic audience on average

Followers & Following

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Growth
What’s that

Organic

No "incentivised following" patterns detected on followers & following graphs.

Audience Interests

@nickiminaj audience is interested in:
  • 68%
    Entertainment
  • 62%
    Music
  • 60%
    Children & Family
  • 55%
    Art & Design
  • 52%
    Beauty & Fashion
  • 52%
    Business & Careers
  • 45%
    Movies and TV
  • 37%
    Books and Literature
  • 32%
    Fitness & Yoga

Engagement

Compared to average values for similar accounts (by number of followers)
Avg Likes

865.6K

Avg Comments

14.6K

Engagement Rate
What’s that

0.82% Average

0.82% of audience like or comment the content, similar accounts receive 1.25% engagements
ER
15.97 – 17.42
14.52 – 15.97
13.07 – 14.52
11.62 – 13.07
10.17 – 11.62
8.72 – 10.17
7.27 – 8.72
5.82 – 7.27
4.37 – 5.82
2.92 – 4.37
1.47 – 2.92
0.02 – 1.47
0
3.3K
6.7K
10K
13.3K
16.7K
20K
# of accounts

Likes spread
What’s that

Good

Spread in likes between posts is 50% similar accounts have 56.7%

Likes-Comment Ratio
What’s that

Good

@nickiminaj receives 1.7 comments per 100 likes, similar accounts receive 0.9 comments per 100 likes.
12 most recent posts likes/comments

Estimated post price
What’s that

N/A

We estimate post price for influencers below 1M followers since celebrities post price depends not only on their audience quality.

Brand Mentions

Non-ad vs advertising posts for 180 days

Advertising Performance



Post Frequency

Advertising Post Frequency

Brand Mentions

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Over 1,000 followers only
Report results rely on statistics, might be used only for reference and can not be used for legal purposes. We don't claim that the reports result are absolutely accurate. By saying "advertising post" we do not state that all brand mentions of the blogger were paid by corresponding brands, posts might have been made as a gratitude or free promotion.
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