Over 1,000 followers only
Report generated on 22 Jul 2019
Quality Audience
65M
Authentic Engagement
429.1K per post

Global Rank

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Worldwide

Country Rank

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Category Rank

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16 awards
Top-50
View all

Audience Quality Score

AQS is a 1 to 100 metric which combines audience quality (not number), engagement rate and it’s authenticity into one metric
56
of 100
Average
Considerable audience size with low engagement rate.

Audience

  • Country
  • US states
  • City
Country
40%
United States
7%
Nigeria
4%
India
3%
United Kingdom
3%
Iran
US states
28%
NY
11%
GA
10%
CA
8%
FL
8%
TX
City
7%
New York City
4%
Atlanta
3%
Lagos
2%
Los Angeles
2%
Miami
Audience Type
Real People
60.1%
Influencers
2.2%
Mass followers
14.3%
Suspicious Accounts
23.5%
  • Age & Gender
  • Ethnicity
  • Language
Age & Gender
Male 40% Female 60%
2%
6%
13–17
16%
28%
18–24
18%
22%
25–34
3%
3%
35–44
0.5%
0.48%
45–54
0.12%
0.04%
55–64
0.06%
0%
65+
Ethnicity
57%
African
6%
Asian
16%
Caucasian (white)
13%
Hispanic
5%
Indian
3%
Arabian
Language
85%
English
2%
Russian
2%
French
1%
Arabic
1%
Spanish
8%
Other

Audience Reachability
What’s that

Average

85.7% of audience have less than 1,500 followings, similar accounts have 88.8% in average

Audience Authenticity
What’s that

Could be improved

62.3% of audience look authentic, similar accounts have 72.6% of authentic audience on average

Followers & Following

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Growth
What’s that

Organic

No "incentivised following" patterns detected on followers & following graphs.

Audience Interests

@nickiminaj audience is interested in:
  • 73%
    Entertainment
  • 63%
    Music
  • 57%
    Children & Family
  • 53%
    Art & Design
  • 48%
    Business & Careers
  • 46%
    Beauty & Fashion
  • 43%
    Movies and TV
  • 36%
    Books and Literature
  • 30%
    Fitness & Yoga

Engagement

Compared to average values for similar accounts (by number of followers)
Avg Likes

681.6K

Avg Comments

15.1K

Engagement Rate
What’s that

0.66% Could be improved

0.66% of audience like or comment the content, similar accounts receive 1.32% engagements
ER
16.19 – 17.66
14.72 – 16.19
13.25 – 14.72
11.78 – 13.25
10.31 – 11.78
8.84 – 10.31
7.37 – 8.84
5.90 – 7.37
4.43 – 5.90
2.96 – 4.43
1.49 – 2.96
0.02 – 1.49
0
1.7K
3.3K
5K
6.7K
8.3K
10K
# of accounts

Likes spread
What’s that

Good

Spread in likes between posts is 72.9% similar accounts have 56.4%

Likes-Comment Ratio
What’s that

Good

@nickiminaj receives 2.2 comments per 100 likes, similar accounts receive 1 comments per 100 likes.
12 most recent posts likes/comments

Estimated post price
What’s that

N/A

We estimate post price for influencers below 1M followers since celebrities post price depends not only on their audience quality.

Brand Mentions

Non-ad vs advertising posts for 180 days

Advertising Performance



Post Frequency

Advertising Post Frequency

Brand Mentions

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Over 1,000 followers only
Report results rely on statistics, might be used only for reference and can not be used for legal purposes. We don't claim that the reports result are absolutely accurate. By saying "advertising post" we do not state that all brand mentions of the blogger were paid by corresponding brands, posts might have been made as a gratitude or free promotion.
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