United States
English

Barbie

@nickiminaj
#WhatThatSpeedBout more
AQS
Average
57
Report generated on 25 Nov 2020
Quality Audience
71.9M
Authentic Engagement
905.8K per post

Global Rank

Worldwide

Country Rank

 

Category Rank

 
8 awards
Top-20
View all

Audience Quality Score

AQS is a 1 to 100 metric which combines audience quality (not number), engagement rate and it’s authenticity into one metric
57 of 100
Average

Audience

  • Country
  • States
  • City
Country
37%
United States
8%
Nigeria
7%
Brazil
4%
United Kingdom
2%
Iran
US states
9%
New York
4%
California
4%
Georgia
4%
Texas
3%
Florida
City
6%
New York City
3%
Atlanta
3%
Lagos
3%
Los Angeles
2%
London
Audience Type
Real People
55.1%
Influencers
2.9%
Mass followers
17.5%
Suspicious Accounts
24.5%
  • Age & Gender
  • Ethnicity
  • Language
Age & Gender
Male 37% Female 63% Adults 75%
4%
9%
13-17
13%
26%
18-24
15%
22%
25-34
4%
4%
35-44
0.98%
0.99%
45-54
0.31%
0.36%
55-64
0.08%
0.11%
65+
Ethnicity
49%
African
6%
Asian
23%
Caucasian (white)
16%
Hispanic
3%
Indian
3%
Arabian
Language
84%
English
4%
Spanish
4%
Portuguese
2%
French
1%
Russian
5%
Other

Estimated Reach
What’s that

6000K — 30000K

Audience Reachability
What’s that

Low

82.5% of audience have less than 1,500 followings, similar accounts have 89.9% in average

Audience Authenticity
What’s that

Low

58% of audience look authentic, similar accounts have 73.4% of authentic audience on average

Audience Interests

@nickiminaj audience is interested in:
  • 65%
    Music
  • 60%
    Beauty & Fashion
  • 53%
    Entertainment
  • 52%
    Art & Design
  • 48%
    Business & Careers
  • 42%
    Movies and TV
  • 36%
    Fitness & Yoga
  • 34%
    Books and Literature
  • 28%
    Children & Family
  • 27%
    Sports
  • 20%
    Travel & Tourism
  • 18%
    Luxury Goods

new Audience Brand Affinity
What’s that

Audience Yearly Household Income
What’s that

  • 13.87%
    $0K—5K
  • 15.94%
    $5K—10K
  • 17.98%
    $10K—25K
  • 14.61%
    $25K—50K
  • 11.36%
    $50K—75K
  • 8.36%
    $75K—100K
  • 9.88%
    $100K—150K
  • 4.6%
    $150K—200K
  • 3.4%
    $200K+

NEW Notable Followers
What’s that

Growth

Yearly growth

14.3% Average

@nickiminaj grew by 15.6M followers in the last year. Accounts of similar size have a growth rate 25.7% per year

Followers growth

Organic

No abnormal growths or negative trends detected on followers graphs.
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Following dynamics

Massfollowing

Massfollowing detected on followings graph, audience might be inauthentic.
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NEW Mentioned By
What’s that

See in-depth analysis of all mentions of this account with Competitor analysis tool
See mention reports

Engagement

Compared to average values for similar accounts (by number of followers)
Avg Likes

1.6M

Avg Comments

63

Engagement Rate
What’s that

1.26% Excellent, compared to other 1M+ followers accounts

1.26% of audience like or comment the content, similar accounts receive 1.26% engagements
ER
18.45 – 20.13
16.77 – 18.45
15.1 – 16.77
13.42 – 15.1
11.74 – 13.42
10.06 – 11.74
8.39 – 10.06
6.71 – 8.39
5.03 – 6.71
3.35 – 5.03
1.68 – 3.35
0 – 1.68
0
3.3K
6.7K
10K
13.3K
16.7K
20K
# of accounts

Comment Rate
What’s that

<0.01% Average comments activity

@nickiminaj receives comments from <0.01% of their audience. Similar accounts receive comments from 0.02% of their audience.

Likes-Comment Ratio
What’s that

Could be improved

@nickiminaj receives 0 comments per 100 likes, similar accounts receive 1 comments per 100 likes.

Likes spread
What’s that

Good

Spread in likes between posts is 37% similar accounts have 58%
12 most recent posts likes/comments

Value

Est. Price
What’s that

N/A

for influencers with 10M+ followers
Celebrities post price depends not only on their audience quality.

CPE
Estimated Cost per Engagement

N/A

for influencers with 10M+ followers
Celebrities post price depends not only on their audience quality.

EMV
Earned Media Value

N/A

Celebrities post price depends not only on their audience quality.

Brand Mentions

Non-ad vs advertising posts for 180 days

Advertising Performance



Post Frequency

Advertising Post Frequency

Brand Mentions

NEW Similar accounts

Show more...

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Report results rely on statistics, might be used only for reference and can not be used for legal purposes. We don't claim that the reports result are absolutely accurate. By saying "advertising post" we do not state that all brand mentions of the blogger were paid by corresponding brands, posts might have been made as a gratitude or free promotion.
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