Over 1,000 followers only
Report generated on 17 Feb 2020
Quality Audience
63.7M
Authentic Engagement
675K per post

Global Rank

Worldwide

Country Rank

 

Category Rank

 
16 awards
Top-50
View all

Audience Quality Score

AQS is a 1 to 100 metric which combines audience quality (not number), engagement rate and it’s authenticity into one metric
70 of 100
Good

Audience

  • Country
  • US states
  • City
Country
39%
United States
6%
Brazil
5%
Nigeria
3%
United Kingdom
3%
France
US states
21%
NY
14%
CA
9%
GA
8%
FL
8%
TX
City
5%
New York City
3%
Atlanta
3%
Los Angeles
2%
Lagos
2%
Miami
Audience Type
Real People
54.6%
Influencers
3%
Mass followers
18.1%
Suspicious Accounts
24.4%
  • Age & Gender
  • Ethnicity
  • Language
Age & Gender
Male 43% Female 57%
5%
8%
13-17
17%
24%
18-24
17%
22%
25-34
3%
3%
35-44
0.64%
0.15%
45-54
0.17%
0.1%
55-64
0.06%
0.04%
65+
Ethnicity
54%
African
6%
Asian
17%
Caucasian (white)
16%
Hispanic
4%
Indian
4%
Arabian
Language
84%
English
5%
Spanish
3%
Portuguese
1%
French
1%
Russian
6%
Other

Estimated Reach
What’s that

Our algorithms do not predict reach for accounts with more than 10M followers since there is not enough accounts with that much followers to make predictions.

Audience Reachability
What’s that

Low

81.9% of audience have less than 1,500 followings, similar accounts have 88.5% in average

Audience Authenticity
What’s that

Low

57.5% of audience look authentic, similar accounts have 72.7% of authentic audience on average

Followers & Following

Loading…

Growth
What’s that

Organic

No "incentivised following" patterns detected on followers & following graphs.

Audience Interests

@nickiminaj audience is interested in:
  • 66%
    Music
  • 62%
    Beauty & Fashion
  • 54%
    Entertainment
  • 51%
    Art & Design
  • 48%
    Business & Careers
  • 42%
    Movies and TV
  • 36%
    Fitness & Yoga
  • 35%
    Books and Literature
  • 30%
    Children & Family
  • 27%
    Sports
  • 20%
    Travel & Tourism
  • 18%
    Luxury Goods

Engagement

Compared to average values for similar accounts (by number of followers)
Avg Likes

1.2M

Avg Comments

12K

Engagement Rate
What’s that

1.06% Excellent, compared to other 1M+ followers accounts

1.06% of audience like or comment the content, similar accounts receive 1.23% engagements
ER
16.95 – 18.49
15.41 – 16.95
13.87 – 15.41
12.33 – 13.87
10.79 – 12.33
9.25 – 10.79
7.71 – 9.25
6.17 – 7.71
4.63 – 6.17
3.09 – 4.63
1.55 – 3.09
0.01 – 1.55
0
3.3K
6.7K
10K
13.3K
16.7K
20K
# of accounts

Likes-Comment Ratio
What’s that

Good

@nickiminaj receives 1 comments per 100 likes, similar accounts receive 0.9 comments per 100 likes.

Likes spread
What’s that

Good

Spread in likes between posts is 45% similar accounts have 57.2%

Estimated post price
What’s that

N/A

We estimate post price for influencers below 10M followers since celebrities post price depends not only on their audience quality.

Estimated stories price
What’s that

N/A

We estimate stories price for influencers below 10M followers since celebrities post price depends not only on their audience quality.

Brand Mentions

Non-ad vs advertising posts for 180 days

Advertising Performance



Post Frequency

Advertising Post Frequency

Brand Mentions

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Over 1,000 followers only
Report results rely on statistics, might be used only for reference and can not be used for legal purposes. We don't claim that the reports result are absolutely accurate. By saying "advertising post" we do not state that all brand mentions of the blogger were paid by corresponding brands, posts might have been made as a gratitude or free promotion.

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