Over 1,000 followers only
Report generated on 10 Dec 2019
Quality Audience
74.6M
Authentic Engagement
499.6K per post

Global Rank

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Worldwide

Country Rank

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Category Rank

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13 awards
Top-50
View all

Audience Quality Score

AQS is a 1 to 100 metric which combines audience quality (not number), engagement rate and it’s authenticity into one metric
Read more Note: AQS increased because we started to benchmark accounts with 1M+ followers against other accounts with 1M+ followers not against all Instagram accounts, so ER benchmark became more precise; made similar accounts detector more advanced, so ER benchmark became more precise.
75 of 100
Good

Audience

  • Country
  • US states
  • City
Country
41%
United States
7%
Nigeria
5%
Brazil
3%
United Kingdom
2%
Iran
US states
26%
NY
13%
CA
9%
GA
8%
TX
7%
FL
City
7%
New York City
3%
Atlanta
3%
Los Angeles
2%
Lagos
2%
Miami
Audience Type
Real People
66.1%
Influencers
2.6%
Mass followers
12.7%
Suspicious Accounts
18.7%
  • Age & Gender
  • Ethnicity
  • Language
Age & Gender
Male 45% Female 55%
3%
6%
13–17
18%
27%
18–24
17%
19%
25–34
4%
3%
35–44
0.96%
0.41%
45–54
0.35%
0.05%
55–64
0.12%
0.02%
65+
Ethnicity
50%
African
6%
Asian
20%
Caucasian (white)
16%
Hispanic
5%
Indian
3%
Arabian
Language
83%
English
5%
Spanish
3%
Portuguese
2%
French
1%
Persian
6%
Other

Estimated Reach
What’s that

Our algorithms do not predict reach for accounts with more than 10M followers since there is not enough accounts with that much followers to make predictions.

Audience Reachability
What’s that

Average

87.3% of audience have less than 1,500 followings, similar accounts have 88.8% in average

Audience Authenticity
What’s that

Average

68.6% of audience look authentic, similar accounts have 72.8% of authentic audience on average

Followers & Following

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Growth
What’s that

Organic

No "incentivised following" patterns detected on followers & following graphs.

Audience Interests

@nickiminaj audience is interested in:
  • 65%
    Entertainment
  • 60%
    Music
  • 58%
    Children & Family
  • 56%
    Beauty & Fashion
  • 53%
    Art & Design
  • 50%
    Business & Careers
  • 45%
    Movies and TV
  • 37%
    Books and Literature
  • 33%
    Fitness & Yoga

Engagement

Compared to average values for similar accounts (by number of followers)
Avg Likes

720.7K

Avg Comments

14.3K

Engagement Rate
What’s that

0.67% Excellent, compared to other 1M+ followers accounts

0.67% of audience like or comment the content, similar accounts receive 1.22% engagements
ER
16.52 – 18.02
15.02 – 16.52
13.52 – 15.02
12.02 – 13.52
10.52 – 12.02
9.02 – 10.52
7.52 – 9.02
6.02 – 7.52
4.52 – 6.02
3.02 – 4.52
1.52 – 3.02
0.02 – 1.52
0
3.3K
6.7K
10K
13.3K
16.7K
20K
# of accounts

Likes spread
What’s that

Good

Spread in likes between posts is 89.6% similar accounts have 57.5%

Likes-Comment Ratio
What’s that

Good

@nickiminaj receives 2 comments per 100 likes, similar accounts receive 0.9 comments per 100 likes.
12 most recent posts likes/comments

Estimated post price
What’s that

N/A

We estimate post price for influencers below 1M followers since celebrities post price depends not only on their audience quality.

Brand Mentions

Non-ad vs advertising posts for 180 days

Advertising Performance



Post Frequency

Advertising Post Frequency

Brand Mentions

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Over 1,000 followers only
Report results rely on statistics, might be used only for reference and can not be used for legal purposes. We don't claim that the reports result are absolutely accurate. By saying "advertising post" we do not state that all brand mentions of the blogger were paid by corresponding brands, posts might have been made as a gratitude or free promotion.

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