Over 1,000 followers only
Report generated on 20 Sep 2019
Quality Audience
60.7M
Authentic Engagement
655.2K per post

Global Rank

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Worldwide

Country Rank

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Category Rank

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15 awards
Top-50
View all

Audience Quality Score

AQS is a 1 to 100 metric which combines audience quality (not number), engagement rate and it’s authenticity into one metric
61
of 100
Good
Average activity, though likes and comments authenticity could be improved.

Audience

  • Country
  • US states
  • City
Country
48%
United States
5%
Brazil
5%
Nigeria
4%
India
3%
Mexico
US states
26%
NY
12%
CA
10%
FL
9%
GA
8%
TX
City
8%
New York City
4%
Atlanta
4%
Miami
3%
Los Angeles
2%
Chicago
Audience Type
Real People
53.6%
Influencers
3.3%
Mass followers
17.2%
Suspicious Accounts
25.9%
  • Age & Gender
  • Ethnicity
  • Language
Age & Gender
Male 45% Female 55%
3%
5%
13–17
20%
28%
18–24
18%
19%
25–34
3%
3%
35–44
0.43%
0.28%
45–54
0.08%
0.02%
55–64
0.02%
0%
65+
Ethnicity
52%
African
7%
Asian
15%
Caucasian (white)
17%
Hispanic
6%
Indian
3%
Arabian
Language
85%
English
4%
Spanish
4%
Portuguese
1%
Russian
0.93%
French
6%
Other

Audience Reachability
What’s that

Could be improved

82.9% of audience have less than 1,500 followings, similar accounts have 88.9% in average

Audience Authenticity
What’s that

Could be improved

57% of audience look authentic, similar accounts have 72.8% of authentic audience on average

Followers & Following

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Growth
What’s that

Organic

No "incentivised following" patterns detected on followers & following graphs.

Audience Interests

@nickiminaj audience is interested in:
  • 65%
    Entertainment
  • 59%
    Children & Family
  • 58%
    Music
  • 57%
    Beauty & Fashion
  • 56%
    Art & Design
  • 52%
    Business & Careers
  • 48%
    Movies and TV
  • 37%
    Books and Literature

Engagement

Compared to average values for similar accounts (by number of followers)
Avg Likes

1.1M

Avg Comments

16.4K

Engagement Rate
What’s that

1.08% Average

1.08% of audience like or comment the content, similar accounts receive 1.26% engagements
ER
16.30 – 17.78
14.82 – 16.30
13.34 – 14.82
11.86 – 13.34
10.38 – 11.86
8.90 – 10.38
7.42 – 8.90
5.94 – 7.42
4.46 – 5.94
2.98 – 4.46
1.50 – 2.98
0.02 – 1.50
0
3.3K
6.7K
10K
13.3K
16.7K
20K
# of accounts

Likes spread
What’s that

Good

Spread in likes between posts is 39.2% similar accounts have 56.7%

Likes-Comment Ratio
What’s that

Good

@nickiminaj receives 1.4 comments per 100 likes, similar accounts receive 1 comments per 100 likes.
12 most recent posts likes/comments

Estimated post price
What’s that

N/A

We estimate post price for influencers below 1M followers since celebrities post price depends not only on their audience quality.

Brand Mentions

Non-ad vs advertising posts for 180 days

Advertising Performance



Post Frequency

Advertising Post Frequency

Brand Mentions

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Over 1,000 followers only
Report results rely on statistics, might be used only for reference and can not be used for legal purposes. We don't claim that the reports result are absolutely accurate. By saying "advertising post" we do not state that all brand mentions of the blogger were paid by corresponding brands, posts might have been made as a gratitude or free promotion.
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