Report generated on 04 Aug 2020
Audience Quality Score
AQS is a 1 to 100 metric which combines audience quality (not number), engagement rate and it’s authenticity into one metric
78
of 100
Good
Audience
- Country
- US states
- City
Country
39%
United States
6%
Brazil
5%
Nigeria
5%
United Kingdom
3%
Iran
US states
10%
NY
6%
CA
3%
TX
3%
GA
3%
FL
City
7%
New York City
3%
Los Angeles
3%
Atlanta
2%
London
2%
Lagos
Audience Type
Real People
61.9%
Influencers
2.2%
Mass followers
13.6%
Suspicious Accounts
22.3%
- Age & Gender
- Ethnicity
- Language
Age & Gender
Male 41%
Female 59%
Adults 73%
13-17
18-24
25-34
35-44
45-54
55-64
65+
Ethnicity
African
Asian
Caucasian (white)
Hispanic
Indian
Arabian
Language
English
Portuguese
Spanish
French
Russian
Other
Estimated Reach
What’s that
7500K — 35000K
Audience Reachability
What’s that
Could be improved
86.4% of audience have less than 1,500 followings, similar accounts have 89.9% in average
Audience Authenticity
What’s that
Low
64.1% of audience look authentic, similar accounts have 73.4% of authentic audience on average
Audience Interests
@nickiminaj audience is interested in:
-
66%Music
-
62%Beauty & Fashion
-
53%Entertainment
-
52%Art & Design
-
47%Business & Careers
-
42%Movies and TV
-
36%Fitness & Yoga
-
34%Books and Literature
-
28%Children & Family
-
27%Sports
-
20%Travel & Tourism
-
18%Luxury Goods
Audience Household Income
What’s that
-
13.56%$0K—5K
-
13.98%$5K—10K
-
13.82%$10K—25K
-
14.89%$25K—50K
-
11.47%$50K—75K
-
8.54%$75K—100K
-
11.68%$100K—150K
-
6.28%$150K—200K
-
5.78%$200K+
Growth
Yearly growth
14.6% Average
@nickiminaj grew by 15.4M followers in the last year. Accounts of similar size have a growth rate 25.7% per year
Followers growth
Organic
No abnormal growths or negative trends detected on followers graphs.
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Following dynamics
Engagement
Compared to average values for similar accounts (by number of followers)
Avg Likes
2.3M
Avg Comments
17.7K
Engagement Rate
What’s that
1.95% Excellent, compared to other 1M+ followers accounts
1.95% of audience like or comment the content, similar accounts receive 1.26% engagements
ER
18.45 – 20.13
16.77 – 18.45
15.1 – 16.77
13.42 – 15.1
11.74 – 13.42
10.06 – 11.74
8.39 – 10.06
6.71 – 8.39
5.03 – 6.71
3.35 – 5.03
1.68 – 3.35
0 – 1.68
0
3.3K
6.7K
10K
13.3K
16.7K
20K
# of accounts
Comment Rate
What’s that
0.01% Excellent comments activity
@nickiminaj receives comments from 0.01% of their audience. Similar accounts receive comments from 0.02% of their audience.
Likes-Comment Ratio
What’s that
Good
@nickiminaj receives 0.8 comments per 100 likes, similar accounts receive 1 comments per 100 likes.
Likes spread
What’s that
Good
Spread in likes between posts is 139% similar accounts have 58%
Value
Est. Price
What’s that
N/A
for influencers with 10M+ followers
Celebrities post price depends not only on their audience quality.
CPE
Estimated Cost per Engagement
N/A
for influencers with 10M+ followers
Celebrities post price depends not only on their audience quality.
EMV
Earned Media Value
N/A
Celebrities post price depends not only on their audience quality.
Brand Mentions
Non-ad vs advertising posts for 180 days
Advertising Performance
Post Frequency
Advertising Post Frequency
Brand Mentions
NEW Similar accounts
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Report results rely on statistics, might be used only for reference and can not be used for legal purposes. We don't claim that the reports result are absolutely accurate. By saying "advertising post" we do not state that all brand mentions of the blogger were paid by corresponding brands, posts might have been made as a gratitude or free promotion.