Report generated on 18 Aug 2019
Audience Quality Score
AQS is a 1 to 100 metric which combines audience quality (not number), engagement rate and it’s authenticity into one metric
55
of 100
Average
Considerable audience size with low engagement rate.
Audience
- Country
- US states
- City
Country
44%
United States
7%
Nigeria
5%
Brazil
3%
United Kingdom
2%
India
US states
27%
NY
12%
CA
10%
GA
8%
TX
8%
FL
City
8%
New York City
5%
Atlanta
3%
Lagos
3%
Miami
3%
Los Angeles
Audience Type
Real People
59.2%
Influencers
2.8%
Mass followers
15.2%
Suspicious Accounts
22.8%
- Age & Gender
- Ethnicity
- Language
Age & Gender
Male 43%
Female 57%
13–17
18–24
25–34
35–44
45–54
55–64
65+
Ethnicity
African
Asian
Caucasian (white)
Hispanic
Indian
Arabian
Language
English
Portuguese
Spanish
French
Swedish
Other
Audience Reachability
What’s that
Average
84.8% of audience have less than 1,500 followings, similar accounts have 88.8% in average
Audience Authenticity
What’s that
Could be improved
62% of audience look authentic, similar accounts have 72.6% of authentic audience on average
Followers & Following
Loading…
Growth
What’s that
Organic
No "incentivised following" patterns detected on followers & following graphs.
Audience Interests
@nickiminaj audience is interested in:
-
69%Entertainment
-
62%Music
-
62%Children & Family
-
57%Art & Design
-
54%Business & Careers
-
53%Beauty & Fashion
-
48%Movies and TV
-
37%Books and Literature
Engagement
Compared to average values for similar accounts (by number of followers)
Avg Likes
829.8K
Avg Comments
11.1K
Engagement Rate
What’s that
0.79% Could be improved
0.79% of audience like or comment the content, similar accounts receive 1.3% engagements
ER
16.85 – 18.38
15.32 – 16.85
13.79 – 15.32
12.26 – 13.79
10.73 – 12.26
9.20 – 10.73
7.67 – 9.20
6.14 – 7.67
4.61 – 6.14
3.08 – 4.61
1.55 – 3.08
0.02 – 1.55
0
3.3K
6.7K
10K
13.3K
16.7K
20K
# of accounts
Likes spread
What’s that
Good
Spread in likes between posts is 149.5% similar accounts have 56.3%
Likes-Comment Ratio
What’s that
Good
@nickiminaj receives 1.3 comments per 100 likes, similar accounts receive 0.9 comments per 100 likes.
12 most recent posts likes/comments
Comments
Likes
Estimated post price
What’s that
N/A
We estimate post price for influencers below 1M followers since celebrities post price depends not only on their audience quality.
Brand Mentions
Non-ad vs advertising posts for 180 days
Advertising Performance
Post Frequency
Advertising Post Frequency
Brand Mentions
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Report results rely on statistics, might be used only for reference and can not be used for legal purposes. We don't claim that the reports result are absolutely accurate. By saying "advertising post" we do not state that all brand mentions of the blogger were paid by corresponding brands, posts might have been made as a gratitude or free promotion.