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TikTok
Report generated on 18 Jan 2021
Audience Quality Score
AQS is a 1 to 100 metric which combines audience quality (not number), engagement rate and it’s authenticity into one metric
62
of 100
Good
Audience
- Country
- States
- City
Country
29%
United States
7%
Brazil
7%
Nigeria
3%
United Kingdom
3%
Colombia
US states
9%
New York
5%
California
3%
Texas
2%
Georgia
2%
Florida
City
6%
New York City
3%
Los Angeles
2%
Lagos
2%
London
2%
Atlanta
Audience Type
Real People
59.9%
Influencers
3.5%
Mass followers
16%
Suspicious Accounts
20.6%
- Age & Gender
- Ethnicity
- Language
Age & Gender
Male 34%
Female 66%
Adults 74%
13-17
18-24
25-34
35-44
45-54
55-64
65+
Ethnicity
African
Asian
Caucasian (white)
Hispanic
Indian
Arabian
Language
English
Spanish
Portuguese
Russian
French
Other
Estimated Reach
What’s that
7000K — 30000K
Audience Reachability
What’s that
Low
84% of audience have less than 1,500 followings, similar accounts have 89.9% in average
Audience Authenticity
What’s that
Low
63.4% of audience look authentic, similar accounts have 73.4% of authentic audience on average
Audience Interests
What’s that
@nickiminaj audience is interested in:
-
90%Cinema & Actors/actresses
-
89%Art/Artists
-
89%Music
-
88%Modeling
-
88%Fashion
-
87%Shows
-
86%Lifestyle
-
86%Adult content
-
86%Sports with a ball
-
86%Kids & Toys
-
85%Machinery & Technologies
-
84%Beauty
-
82%Humor & Fun & Happiness
-
82%Finance & Economics
-
81%Clothing & Outfits
-
80%Business & Careers
-
78%Family
-
77%Luxury
-
75%Computers & Gadgets
-
75%Management & Marketing
-
73%Fitness & Gym
-
73%Trainers & Coaches
-
72%Travel
-
71%Photography
-
67%Mobile related
new
Audience Brand Affinity
What’s that
Audience Yearly Household Income
What’s that
-
16.13%$0K—5K
-
16.53%$5K—10K
-
17.63%$10K—25K
-
13.74%$25K—50K
-
10.68%$50K—75K
-
7.93%$75K—100K
-
9.5%$100K—150K
-
4.44%$150K—200K
-
3.42%$200K+
NEW
Notable Followers
What’s that
Growth
Yearly growth
15.8% Good
@nickiminaj grew by 17.4M followers in the last year. Accounts of similar size have a growth rate 25.7% per year
Followers growth
Organic
No abnormal growths or negative trends detected on followers graphs.
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Following dynamics
Massfollowing and follow-unfollow patterns more than 12 months ago
Massfollowing detected on followings graph, audience might be inauthentic. Also, follow-unfollow patterns detected more than 12 months ago.
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NEW
Mentioned By
What’s that
See in-depth analysis of all mentions of this account with Competitor analysis tool
Engagement
Compared to average values for similar accounts (by number of followers)
Avg Likes
1.9M
Avg Comments
97
Engagement Rate
What’s that
1.46% High, compared to other 1M+ followers accounts
1.46% of audience like or comment the content, similar accounts receive 1.26% engagements
ER
18.45 – 20.13
16.77 – 18.45
15.1 – 16.77
13.42 – 15.1
11.74 – 13.42
10.06 – 11.74
8.39 – 10.06
6.71 – 8.39
5.03 – 6.71
3.35 – 5.03
1.68 – 3.35
0 – 1.68
0
3.3K
6.7K
10K
13.3K
16.7K
20K
# of accounts
Comment Rate
What’s that
<0.01% Average comments activity
@nickiminaj receives comments from <0.01% of their audience. Similar accounts receive comments from 0.02% of their audience.
Likes-Comment Ratio
What’s that
Could be improved
@nickiminaj receives 0 comments per 100 likes, similar accounts receive 1 comments per 100 likes.
Likes spread
What’s that
Good
Spread in likes between posts is 77% similar accounts have 58%
12 most recent posts likes/comments
Comments
Likes
Value
Est. Price
What’s that
N/A
for influencers with 10M+ followers
Celebrities post price depends not only on their audience quality.
CPE
Estimated Cost per Engagement
N/A
for influencers with 10M+ followers
Celebrities post price depends not only on their audience quality.
EMV
Earned Media Value
N/A
Celebrities post price depends not only on their audience quality.
Brand Mentions
Non-ad vs advertising posts for 180 days
Advertising Performance
Post Frequency
Advertising Post Frequency
Brand Mentions
Similar accounts
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Report results rely on statistics, might be used only for reference and can not be used for legal purposes. We don't claim that the reports result are absolutely accurate. By saying "advertising post" we do not state that all brand mentions of the blogger were paid by corresponding brands, posts might have been made as a gratitude or free promotion.