Over 1,000 followers only
Report generated on 15 Sep 2019
Quality Audience
9.2M
Authentic Engagement
14.7K per post

Global Rank

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Worldwide

Country Rank

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Category Rank

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7 awards
Top-50
View all

Audience Quality Score

AQS is a 1 to 100 metric which combines audience quality (not number), engagement rate and it’s authenticity into one metric
23
of 100
Low
Considerable audience size with low engagement rate. Giveaway detected.

Audience

  • Country
  • US states
  • City
Country
60%
United States
5%
Nigeria
3%
United Kingdom
2%
Canada
2%
South Africa
US states
25%
NY
15%
CA
14%
GA
8%
FL
6%
TX
City
10%
New York City
8%
Atlanta
6%
Los Angeles
4%
Miami
3%
Lagos
Audience seems inauthentic or low-engaged. We do not advise to rely on country/city/language data for influencers with inauthentic audience.
Audience Type
Real People
57.3%
Influencers
4.2%
Mass followers
19.6%
Suspicious Accounts
18.9%
  • Age & Gender
  • Ethnicity
  • Language
Age & Gender
Male 56% Female 44%
1%
1%
13–17
14%
14%
18–24
29%
22%
25–34
10%
6%
35–44
2%
1%
45–54
0.31%
0.26%
55–64
0.04%
0%
65+
Ethnicity
62%
African
2%
Asian
13%
Caucasian (white)
17%
Hispanic
3%
Indian
2%
Arabian
Language
92%
English
2%
French
1%
Spanish
1%
Portuguese
0.73%
Russian
3%
Other

Audience Reachability
What’s that

Could be improved

80.4% of audience have less than 1,500 followings, similar accounts have 88.9% in average

Audience Authenticity
What’s that

Could be improved

61.5% of audience look authentic, similar accounts have 72.8% of authentic audience on average

Followers & Following

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Growth
What’s that

Organic

No "incentivised following" patterns detected on followers & following graphs.

Audience Interests

@diddy audience is interested in:
  • 75%
    Entertainment
  • 72%
    Music
  • 53%
    Children & Family
  • 48%
    Art & Design
  • 45%
    Beauty & Fashion
  • 45%
    Business & Careers
  • 43%
    Movies and TV
  • 36%
    Books and Literature
  • 33%
    Fitness & Yoga

Engagement

Compared to average values for similar accounts (by number of followers)
Avg Likes

24.3K

Avg Comments

341

Engagement Rate
What’s that

0.16% Low

0.16% of audience like or comment the content, similar accounts receive 1.27% engagements
ER
16.52 – 18.02
15.02 – 16.52
13.52 – 15.02
12.02 – 13.52
10.52 – 12.02
9.02 – 10.52
7.52 – 9.02
6.02 – 7.52
4.52 – 6.02
3.02 – 4.52
1.52 – 3.02
0.02 – 1.52
0
3.3K
6.7K
10K
13.3K
16.7K
20K
# of accounts

Likes spread
What’s that

Too high

Spread in likes between posts is 284% similar accounts have 56.4%

Likes-Comment Ratio
What’s that

Good

@diddy receives 1.4 comments per 100 likes, similar accounts receive 1 comments per 100 likes.
12 most recent posts likes/comments

Estimated post price
What’s that

N/A

We estimate post price for influencers below 1M followers since celebrities post price depends not only on their audience quality.

Brand Mentions

Non-ad vs advertising posts for 180 days

Advertising Performance



Post Frequency

Advertising Post Frequency

Brand Mentions

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Check Another Influencer
Over 1,000 followers only
Report results rely on statistics, might be used only for reference and can not be used for legal purposes. We don't claim that the reports result are absolutely accurate. By saying "advertising post" we do not state that all brand mentions of the blogger were paid by corresponding brands, posts might have been made as a gratitude or free promotion.
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