Report generated on 31.03.2022

Analyzed about 15M accounts

Instagram Influencers’ Engagement Rate Global Benchmark

For many marketers engagement rate is the most important metric and a popular KPI of brand awareness. Engagement rate shows the percent of the audience who engages with the content posted by this influencer, including likes and comments. It differs for categories, countries and influencers tiers by their audience sizes.
Engagement Rate in March 2022
2.21%
Average ER
2.13%
Average ER of posts
Average ER of sponsored posts
2.25%
Average ER of videos
Average ER of sponsored videos

Join HypeAuditor platform to analyze Engagement Rate across:

Industries

Influencers tiers

Countries

This report is designed to:

Obtain the Engagement Rate by Influencers’ Industry & Country

Find out the categories and countries with the biggest Engagement Rate.

Obtain the Engagement Rate by Influencers’ Industry & Country

Check Engagement Rate by Influencers’ Audience Size

Get access to the March' 2022 average ER for Instagram Influencers. Find out which influencers have stronger connections with their audience and what their ER is.

Check Engagement Rate by Influencers’ Audience Size

Look at Average Interactions per Post by Tiers

Compare the number of likes and comments between influencers with a similar number of followers. Pay attention to the Likes to Comments Ratio, as this metric indicates how strongly influencer’s followers are involved in a dialogue.

Look at Average Interactions per Post by Tiers
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HypeAuditor is all-in-one solution to empower influencer marketing. Our data set contains information about more than 15 million influencers worldwide