Instagram Influencers’ Engagement Rate Global Benchmark
For many marketers engagement rate is the most important metric and a popular KPI of brand awareness. Engagement rate shows the percent of the audience who engages with the content posted by this influencer, including likes and comments. It differs for categories, countries and influencers tiers by their audience sizes.
Engagement Rate in March 2022
Average ER of posts
Average ER of sponsored posts
Average ER of videos
Average ER of sponsored videos
Join HypeAuditor platform to analyze Engagement Rate across:
This report is designed to:
Obtain the Engagement Rate by Influencers’ Industry & Country
Find out the categories and countries with the biggest Engagement Rate.
Check Engagement Rate by Influencers’ Audience Size
Get access to the March' 2022 average ER for Instagram Influencers. Find out which influencers have stronger connections with their audience and what their ER is.
Look at Average Interactions per Post by Tiers
Compare the number of likes and comments between influencers with a similar number of followers. Pay attention to the Likes to Comments Ratio, as this metric indicates how strongly influencer’s followers are involved in a dialogue.
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HypeAuditor is all-in-one solution to empower influencer marketing. Our data set contains information about more than 15 million influencers worldwide