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Free Instagram Engagement Rate Calculator

Try our free Engagement Rate Calculator to find out the engagement of any Instagram account

Example
Engagement Rate
4.5%
Excellent
Followers
3.4M
Likes/post
234K
Comments/post
12K
elizabethrhyan
Powered by
Engagement Rate
4.5%
Excellent
Share
Followers
3.4M
Likes/post
Comments/post
12K
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Audience demographics
Follower growth
Brand mentions
Ad performance
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Learn about an account's audience, performance, and more!

Try Other YouTube Influencer Marketing Tools

Make sure to test another YouTube influencer marketing tool for free. If you want to know how quality a YouTube channel is and how many total video views it has, use our YouTube Channel Quality Checker. Just give it a try!

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Instagram Audit & Fake follower check

Instagram Audit & Fake follower check

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Instagram Earned Media Value calculator

Instagram Earned Media Value calculator

Check any Instagram account for fake followers and engagement

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Get an estimate for a sponsored post's potential earnings

Instagram engagement calculator as the main reason for your influencer marketing

Importance of Instagram engagement rate calculator

There are a lot of reasons why a marketer or a business might want to calculate Instagram engagement rate.

  • · One of the most essential ones is the confidence that an influencer candidate has an authentic audience along with a transparent profile and no fake followers. That is a very common reason why so many marketers may be skeptical about any potential influencer.
  • · Another vital reason is affiliate marketing results since by providing a more specific engagement rate, a marketer can estimate the ROI and the right amount of money he has to invest.

The Instagram engagement calculator above essentially reflects whether your content matches the interests of your followers. There is no point in having a large following if, in reality, your audience does not interact much with your content.

Today, any influencer collaboration starts with evaluating the quality of a creator’s following. Make sure you use the engagement rate Instagram calculator to know the essential statistics of your account. That is especially important for creators who are willing to pursue brand deals.

How does one increase the Instagram engagement rate for their account?

If you do have a high Instagram engagement rate and your profile is constantly brimming with new posts and Stories, then your account will probably be noticed by the Instagram algorithm. And then your profile will gain another batch of followers that will enjoy your content. But to do that, you need to increase the engagement, which later on you can check via our Instagram engagement rate calculator free. How do you do that? Here are some of the most common approaches:

  • 1. The majority of captions contain questions aimed to stimulate user interaction with posts. You should always include questions in your own posts and respond to questions in postings that you find interesting.
  • 2. Comment Pods on Instagram are the subject of much debate in the community, but I think they're a positive thing that facilitates consistent engagement with accounts you appreciate. For additional information on what a comment pod is, please see this blog post.
  • 3. Examine hashtags you enjoy, then scroll through the postings to discover new accounts to follow and interact with.
  • 4. By saving the photos that you may like or just by simply doing that, you will create a certain benefit for other users and indicate to Instagram that their material is doing well. This is an act of kindness in the hope that other people would do the same with your content.
  • 5. Include question boxes, polls, etc. in your Instagram Stories to encourage interaction with your audience. This facilitates communication with your followers and helps you appear more personal. On social media, it is preferable to be genuine and approachable rather than flawlessly polished. Share content that goes beyond your glossy marketing campaign to reveal the genuine people and experiences behind your company. This may be releasing behind-the-scenes footage in an Instagram story, creating a humorous remark, or accepting responsibility for any errors. The best approach to check that is to use our Instagram engagement rate calculator.
  • 6. Using Instagram Live to stream live video is an excellent way to communicate directly with users, distribute news, and increase engagement. Evidently, 80% of viewers would prefer to watch a Livestream than read a blog piece. Give them what they truly want! With Live video, you may live-answer queries, greet viewers by name, and generally invite your audience into your world in a personal and engaging manner. If you so choose, you may also cultivate an eCommerce audience with Instagram's new Live Shopping function. Additionally, after a few live sessions, you can check your results with our engagement rate Instagram calculator.

Instagram Engagement Rate Calculator Questions

Would you like to know how engaging your Instagram content is? The Engagement Rate Calculator Instagram allows you to measure the engagement for any account based on the interactions it receives. HypeAuditor's free Instagram Engagement Calculator will enable you to find out how much your followers are engaged with your profile.