Report generated on 20 May 2018.
Audience Quality Score
38
of 100
Might be improved
Considerable number of followers with low engagement rate.

Followers

Compared to average values for similar accounts (by number of followers)
Audience Type
Real People
42.4%
36.8M
Influencers
8.7%
7.5M
Mass followers
14.1%
12.2M
Suspicious Accounts
34.8%
30.2M
Core:
Male
54.2%
Demography
  • Country
  • City
  • Language
23%19.8M
US Show states
7%6.4M
Italy
7%6.4M
Germany
7%6.2M
Brazil
4%3.8M
Spain
US See all countries
20%4M
CA
14%2.7M
FL
12%2.3M
NY
7%1.4M
TX
City
1%1.2M
London
1%996.8K
Paris
1%932.5K
New York City
1%928.1K
Los Angeles
1%868.2K
Sao Paulo
Language
66%57.2M
English
8%7.2M
Spanish
6%5.5M
Portuguese
4%3.7M
Italian
3%3M
German
12%10M
Other

Followers Reachability
What’s that?

Average

86% of followers have less than 1500 followings, similar accounts have 87.6% in average

Followers Quality
What’s that?

Low

51.1% of followers look authentic, similar accounts have 72.2% of authentic followers on average

Followers & Following

4-week follower growth: +615,027 (+0.71%)

Engagement

Compared to average values for similar accounts (by number of followers)
Avg Likes

787.4K

Avg Comments

8.5K

Engagement Rate
What’s that?

0.91% Might be improved

0.91% of followers like or comment the content, similar accounts receive 1.52% engagements

Authentic Engagement
What’s that?

Average

68.7% of account's activity looks authentic. Similar accounts have 72.6% of authentic activity in average
Engagement by Type
Real People
67.5%
Influencers
1.2%
Mass followers
11.1%
Suspicious Accounts
20.2%
Likers languages
87%3.5K
English
2%90
Spanish
2%68
Portuguese
2%64
German
1%59
French
6% 
Other

Likes-Comment Ratio
What’s that?

Good

@nickiminaj receives 1.1 comments per 100 likes, similar accounts receive 0.8 comments per 100 likes.
12 most recent posts likes/comments

Brand Mentions

Non-ad vs advertising posts for 30 days

Advertising Performance
What’s that?

High

@nickiminaj average ER is 0.91% and their advertisement posts average ER is 0.7%

Post Frequency
What’s that?

Good

@nickiminaj makes 16.67 post/week

Advertising Post Frequency
What’s that?

Good

@nickiminaj makes 1 ad post/week that's 6% of their content.

Brand Mentions
What’s that?

4 brands

@nickiminaj mentioned 4 brands from Media, Fashion Company and TV Show categories in last 30d
View advertising posts and their performance

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Report results rely on statistics, might be used only for reference and can not be used for legal purposes. We don't claim that the reports result are absolutely accurate. By saying "advertising post" we do not state that all brand mentions of the blogger were paid by corresponding brands, posts might have been made as a gratitude or free promotion.
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