Report generated on 20 May 2018.
Audience Quality Score
30
of 100
Might be improved
Considerable number of followers with low engagement rate.

Followers

Compared to average values for similar accounts (by number of followers)
Audience Type
Real People
54.2%
5.7M
Influencers
3.9%
408.2K
Mass followers
19.8%
2.1M
Suspicious Accounts
22.1%
2.3M
Core:
Male
57.2%
Demography
  • Country
  • City
  • Language
52%5.5M
US Show states
5%551.5K
United Kingdom
4%384.8K
Italy
4%371.9K
Canada
3%346.3K
Brazil
US See all countries
22%1.2M
CA
15%820.9K
NY
11%590K
FL
6%339.9K
TX
6%307.8K
GA
City
3%359.1K
New York City
2%230.9K
Los Angeles
2%198.8K
London
2%179.6K
Atlanta
1%153.9K
Dubai
Language
84%8.9M
English
4%400.6K
Spanish
2%246.7K
Portuguese
2%222.1K
German
2%185.8K
Italian
6%663.3K
Other

Followers Reachability
What’s that?

Might be improved

80.2% of followers have less than 1500 followings, similar accounts have 87.6% in average

Followers Quality
What’s that?

Might be improved

58.1% of followers look authentic, similar accounts have 72.2% of authentic followers on average

Followers & Following

4-week follower growth: +195,963 (+1.85%)

Engagement

Compared to average values for similar accounts (by number of followers)
Avg Likes

52.2K

Avg Comments

973

Engagement Rate
What’s that?

0.5% Low

0.5% of followers like or comment the content, similar accounts receive 1.52% engagements

Authentic Engagement
What’s that?

Might be improved

56.9% of account's activity looks authentic. Similar accounts have 72.6% of authentic activity in average
Engagement by Type
Real People
53%
Influencers
3.9%
Mass followers
20.3%
Suspicious Accounts
22.8%
Likers languages
92%3.7K
English
1%59
French
1%49
Spanish
1%44
German
1%37
Italian
3% 
Other

Likes-Comment Ratio
What’s that?

Good

@diddy receives 1.9 comments per 100 likes, similar accounts receive 0.8 comments per 100 likes.
12 most recent posts likes/comments

Brand Mentions

Non-ad vs advertising posts for 30 days

Advertising Performance
What’s that?

Low

@diddy average ER is 0.5% and their advertisement posts average ER is 0.24%

Post Frequency
What’s that?

High

@diddy makes 25 post/week

Advertising Post Frequency
What’s that?

Good

@diddy makes 1.67 ad post/week that's 7% of their content.

Brand Mentions
What’s that?

4 brands

@diddy mentioned 4 brands from Advertising/Marketing, Movie/Television Studio and Arts & Entertainment categories in last 30d
View advertising posts and their performance

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