In-depth Influencer Analytics for Successful Influencer Campaigns

Influencer Location and Contact Details

Find where an influencer lives and their contact details. HypeAuditor’s analytics reports provide you with influencer’s location and contact information, so you can reach out to them.

Accurate Audience Demographics

Get precise information about the audience of any influencer, including their location, age and gender distribution, languages, and ethnicity. Check the audience’s yearly household income, education level, and marital status (available in Instagram Account Analytics).

Our influencer analytics reports show audience interests to help you better target your sponsored posts.

Best-in-Class Fraud Detection Solution

Reveal fake influencers with ease. HypeAuditor uses a trained machine learning model that relies on more than 53 patterns to detect low-quality audiences. By analyzing multiple criteria, like follower growth and engagement authenticity, we provide you with accurate quality analysis to help you assess influencers and their audience.

In-depth Engagement Analyses

The engagement section of the report provides data on an influencer’s Engagement Rate in relation to the industry benchmark. HypeAuditor is the only tool that checks engagement authenticity and detects Engagement Pods.

Instagram Growth Analyses

With Instagram followers growth analyses, you’ll get historical data on an influencer’s audience growth. To help you understand the graph better, we have implemented an automatic graph analysis performed by our machine learning algorithm.

Followings growth graph helps to detect whether an influencer uses follow/unfollow to grow their audiences.

Account Quality Score

Analyze the quality of Instagram, YouTube, and TikTok accounts. For each platform, HypeAuditor uses specific metrics to assess the profile’s quality. Each score is a compound metric based on a scale of 1 to 100.

Check the scores to get a helicopter view of an influencer's account. Use them in combination with other metrics to have a full understanding of how a particular creator performs.

Content Analysis

Find out which brands an influencer mentioned in their content. Understand what content creator’s audiences might be interested in and optimize your marketing strategy accordingly.