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PRESS ABOUT HYPEAUDITOR
"Despite the ups and downs of the CGI-influencer presence on social media, social media analytics firm HypeAuditor’s recent release of the “Top Instagram Virtual Influencers in 2019” reveals recent trends in the demographic."
"A new study by HypeAuditor reported by Social Media Today found that influencers across tiers of follower counts almost unanimously saw their Like counts fall in countries where the hidden Like count test was active. Likes fell 3% to 15% in all the countries for influencers with 5,000 to 20,000 followers."
Companies spent an estimated $5.2 billion on influencer marketing on Instagram alone in 2019, according to social media analytics firm HypeAuditor. That number could reach up to $6.5 billion in 2020.
According to HypeAuditor, "Virtual Influencers have almost three times more engagement than real influencers. That means that followers are more engaged with virtual influencers content."
Supporting his statements, a 2019 survey by HypeAuditor, showed that virtual influencers have almost three times more engagement rate than real influencers. The AI-powered platform has worked with brands and agencies such as Dior, Unilever, LVMH, GroupM, Ogilvy, Reprise Digital, and Havas Media.
Brands working with micro and nano influencers has been a continuing industry trend, which the pandemic has bolstered, said Alexander Frolov, the CEO and cofounder of HypeAuditor.
It also describes 18.7 percent of his followers as 'suspicious accounts', with a further 6.4 percent tarnished as 'mass followers accounts. HypeAuditor, describes 'mass followers' accounts as those which have followings of over 1500, while using automatic tools to follow/unfollow.
The answer might surprise you. And other highlights from HypeAuditor's State of influencer marketing report.
One of the most questionable is buying fake followers where, according to HypeAuditor’s State of Influencer Marketing 2021 report, 55% and 45% of Instagram followers are real users and inactive users or bots, respectively.