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This week, influencer marketing platform HypeAuditor has released a study of content from more than 154k Instagram influencers, each of whom sees at least 30% of their following coming from users in the regions in which Instagram's hidden Like counts test is currently running.
Despite the ups and downs of the CGI-influencer presence on social media, social media analytics firm HypeAuditor’s recent release of the “Top Instagram Virtual Influencers in 2019” reveals recent trends in the demographic.
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A new study by HypeAuditor reported by Social Media Today found that influencers across tiers of follower counts almost unanimously saw their Like counts fall in countries where the hidden Like count test was active. Likes fell 3% to 15% in all the countries for influencers with 5,000 to 20,000 followers.
Billions are paid to social-media personalities to pitch products in an influencer economy riddled with deceit.
Hypeauditor’s research shows the limits made to individual IP addresses have caused a decline in the use of the popular follow-unfollow method by as much as 84% within the first month of the update.
HypeAuditor CEO Alex Frolov said: “Over 17% of Instagram influencers artificially inflate their comments. That is why most comments look inauthentic and spammy. About 9.9% use comment pods – a group of Instagrammers who work together to enhance the engagement on their posts. They engage with each other, liking and writing comments on other pod members.
HypeAuditor est un outil d’analyse dédié à Instagram et YouTube. Il utilise un algorithme qui lui est utile pour mieux comprendre le public du créateur de contenu. Cet outil peut être utilisé par des marques ou annonceurs afin de faire le meilleur investissement possible (comprendre ici que la marque va collaborer avec l’influenceur qui pourra lui donner le maximum de visibilité et dont le public sera le plus susceptible de passer à l’achat).
HypeAuditor is an analytics tool dedicated to Instagram and YouTube. He uses an algorithm that is useful for him to better understand the audience of the creator of content. This tool can be used by brands or advertisers to make the best investment possible (understand here that the brand will collaborate with the influencer who can give him the maximum visibility and which the public will be most likely to pass to the purchase).
Influence4You et HypeAuditor se sont associés pour dresser l’état des lieux du marketing d’influence sur Instagram en France, entre dérives et opportunités.
Influence4You and HypeAuditor have teamed up to take stock of Influence marketing on Instagram in France, between excesses and opportunities.
Social media-monitoring site Hype Auditor places her top because she gets an average of 3.6 million likes per post.
Boffins at the site use programmes to weed out fake followers and the data is used by firms wanting to get the best value for money from stars plugging products and services.
A study by HypeAuditor – one of the industry's preferred fraud-detection tools – found the majority of UK Instagram influencer accounts engage in some form of fakery, while another study estimates that 15 per cent of influencer adspend ($1.3bn) reaches fake followers.
That's why HelloSociety and most other influencer marketing businesses rely on online tools to sniff out counterfeit or fraudulent accounts—and influencers who profit from them. All of these tools (and there are many, with names like Social Audit Pro, IG Audit, Hypr, HypeAuditor, and Famoid) work a little differently, but they're all looking for deviations from the platform's norm. An account with no profile picture, say, or one that follows 10,000 people and never posts. Also suspicious: lots of digits in the username, or a person who seems to live in Turkey or Indonesia, but follows only California-based influencers.
An early study by analytics company HypeAuditor found that influencers with followings of between 5,000 and 20,000 lost up to 15 per cent of their likes when they were hidden – out of sight, out of mind for both viewers and content creators. But many have now come around to the benefits it gives them. And they believe that it will change the kind of content that you see on Instagram.
He told MarketWatch he uses the service Hype Auditor to verify the authenticity of the accounts he follows. “I even go to all of the profiles personally and look through the comments to make sure they are from real people,” Halloun said.
According to a preliminary study by influencer marketing platform HypeAuditor, in Japan and the UK, likes actually increased for influencers with 100,000 to 1 million followers after they were hidden, although they dropped significantly in Brazil and Australia, and fell slightly in Ireland and Italy.
At A Good Company we refuse to cut corners. In everything we do we obsess over every single step in the product and brand journey. Therefor, working with HypeAuditor is a no-brainer for us.
HypeAuditor empowers users to analyze any Instagram account for insights on audience quality and authenticity of engagement. By uncovering fraudulent followers and likes, the AI-based software helps businesses safeguard investments in influencer marketing, boost credibility, and increase conversion rates. In addition to its Instagram platform, HypeAuditor is committed to educating the public on the state of influencer marketing while identifying opportunities for continuous development.
There are also some handy tools to help show an influencer’s statistics. Hype Auditor shows an account’s follower growth and average engagement rate. If there are large spikes in followers, this could suggest an influencer has bought them.
According to a recent study by social media analytics tool HypeAuditor, 47 percent of Singapore influencers use artificial methods to increase their Instagram followers, likes, comments, and overall engagement. HypeAuditor used artificial intelligence and machine learning to identify social media fraud.
Aber es gibt Schummel-Detektoren für Manipulation auf Instagram. Einer davon ist das Tool HypeAuditor. Damit können Firmen gegen Gebühr die Accounts von Influencern checken, zum Beispiel auf verdächtige Sprünge in der Followerzahl. Die Analysten schätzen, dass es bei jedem vierten Instagram-Account in Deutschland auffälliges Wachstum gebe. So steht es in einer 2019 veröffentlichen Datenauswertung.
But there are cheat detectors for manipulation on Instagram. One of them is the tool HypeAuditor. This allows companies to check the accounts of influencers for a fee, for example, suspicious jumps in the number of followers. The analysts estimate that there is noticeable growth for every fourth Instagram account in Germany. So it says in a 2019 published data analysis.
Malgré les hauts et les bas de la présence d’influenceurs en images de synthèse sur les médias sociaux, la société HypeAuditor, spécialisée dans l’analyse des médias sociaux, a récemment publié le « Top des Influenceurs Virtuels d’Instagram en 2019 » et révèle les tendances démographiques récentes.
Despite the highs and lows of computer-image-based social media influencers, the HypeAuditor company, which specializes in social media analytics, recently released "Instagram's Top Virtual Influencers in 2019" and reveals recent demographic trends.
In the early rollouts, influencers saw like counts fall in countries where it was hidden, a study from analytics firm HypeAuditor found. Likes fell 3% to 15% in all the countries for influencers with 5,000 to 20,000 followers.
HypeAuditor is the leading Instagram social media auditing tool; it will find top trending Instgrammers, ranked by the number of quality and engaged followers and keep track of influencers previous rankings. It will show you of the main topics the influencer posts about, their audience’s geographic location and age, and the estimated authentic engagement.
Take away much of your worry about the credibility of potential influencers. You can enter any influencer's Instagram handle into the Instagram Bot Analytics Tool by HypeAuditor [Instagram Audit - Fake Follower & Audience Credibility Checker] and it will give you an excellent guide to the genuineness of the account.
…HypeAuditor can help you identify influencers based on reach, demographics and audience. These tools can also help ensure you're connecting with influencers who are authentically engaging with real followers.
[…] Authenticity breeds trust. Seek out influencers who bring an authentic voice to their content.
Research done by Hype Auditor for PRWeek, analysing more than 7,000 UK influencers, reveals that about half the followers of influencers with up to 20,000 followers are "low-quality", due to the inclusion of mass followers, bots, and other suspicious accounts in their followers’ ranks. It found that more than four out of 10 engagements with this group of influencers are "inauthentic".
Auditor for Instagram has analyzed over 100,000 bloggers to provide statistics on account authenticity. It uses an audience quality score, calculated by AI to detect cheating, and identify followers who will never bring in revenue for the brand. It calculates engagement rate, authentic engagement and followers reachability and delivers an audience quality score out of 100
Analytics provider HypeAuditor and marketing platform Takumi, shared with Daily Star Online social media statistics about the year’s Love Island stars, undertaken on August 28.
Während "Socialblade" nur die ganz Patscherten entlarvt, lässt sich in Kombination mit dem neuen Artificial Intelligence-Tool "Hypeauditor" ziemlich genau analysieren, wie sich die Follower einer Influencerin zusammensetzen. Der kostenpflichtige "Hypeauditor" wendet sich an die Marketing-Abteilungen großer Unternehmen und soll helfen, die tatsächlich wichtigen Paramenter wie "Engagement Rate" (also Qualität von Likes und Kommentaren) auszulesen. Aus welchen Ländern kommen die meisten Fans? Wie viele davon sind "echte" Menschen? Wie wird mit Beiträgen interagiert?
While "Socialblade" exposes only the very patscherten, in combination with the new Artificial Intelligence tool "Hypeauditor" can be pretty much analyzed exactly how the followers of an influencer composed. The fee-based "hypeauditor" is aimed at the marketing departments of large companies and should help to read out the really important parameters such as "engagement rate" (ie quality of likes and comments). Which countries do most fans come from? How many are "real" people? How do you interact with posts?
Mais aujourd’hui, difficile de distinguer le vrai du faux, et les résultats des outils comme Hype Auditor qui analysent les taux d’engagement et la qualité des abonnés, sont à prendre avec des pincettes. Surtout que l’on peut désormais acheter des faux followers pour d’autres personnes. Oui, oui. Vous avez bien lu. Certains "fake influenceurs", énervés d'avoir été "outés" se mettent à acheter des faux abonnés aux vrais influenceurs pour les plomber. Charmant. Et les personnes honnêtes de se faire pourrir leurs comptes par des robots venus du Brésil, du Portugal, et depuis peu de France, ce qui brouille parfaitement les pistes.
But today, difficult to distinguish the true from the false, and the results of tools like Hype Auditor that analyze the engagement rate and the quality of the subscribers, are to be taken with tweezers. Especially that we can now buy fake followers for other people. Yes Yes. You read correctly. Some "fake influencers", angry at having been "outed" start buying fake subscribers to the real influencers to stop them. Charming. And honest people to get their accounts rotten by robots from Brazil, Portugal, and recently France, which blurs the tracks perfectly.
Afin de reconnaître ces "fake" influenceurs, il suffit pourtant d'analyser un peu leurs photos, leurs commentaires, de voir qui les suit. Si une personne gagne d'un coup 30.000 nouveaux abonnés sans raison particulière, c'est louche... Guillaume Ruchon conseille aux marques et aux agences de communication d'utiliser le site HypeAuditor, qui permet de démasquer les faux profils du web.
In order to recognize these "fake" influencers, it is however enough to analyze a little their photos, their comments, to see who follows them. If a person wins at once 30,000 new subscribers for no particular reason, it's suspicious ... Guillaume Ruchon advises brands and communication agencies to use the site HypeAuditor, which allows to unmask false profiles of the web.
For Instagram accounts consider using using Auditor for Instagram. It's an AI-powered tool that helps marketers check influencers' Instagram accounts for fake followers and likes.
The tool uses machine learning to find behaviour patterns that correspond with real people vs automated bots or sporadic usage.
C’est LE sujet qui anime la communauté des influenceurs sur instagram : Qui est un “fake” ? Qui ne l’est pas ? Pour aider les marques et agences à différencier les vrais des faux, Hype Auditor propose aux marques d’analyser les comptes des influenceurs en échange de quelques dollars.
This is THE subject that drives the community of influencers on instagram: Who is a "fake"? Who is not ? To help brands and agencies differentiate between true and false, Hype Auditor is offering brands to analyze influencers' accounts for a few dollars.
“Visit Switzerland likes Hypeauditor really. It accelerates our research to identify authentic and real influencers from others.”
I’m Capucine, a beauty blogger. I just wanted to say THANK YOU for HypeAuditor ! It’s all about my Instagram Stories today + my Instagram post. Thank you for this tool, it’s so precious.
HypeAuditor works like magic. The accuracy and depth of information the tool provides is really great. I especially like how HypeAuditor puts numbers into context. Knowing KPIs, such as Engagement Rate, is important - but are the numbers actually good? HypeAuditor not only let’s you analyze a profile, it also helps you actually understand the health of it.
“Since the beginning of HypeAuditor, we have been relying on this solution, which has proven its value in supporting influencer screenings and evaluating performance data. The ongoing development of the tool is very positive.”
“We are really appreciate to work with HypeAuditor, because it provides us useful information we need for our daily business. Particularly helpful are following information: showing the number of fake accounts and how many people already have seen these postings in this context; calculation of Engagement Rate; likes comment ratio.”
What I prefer of @hypeauditor is the quality of analytics (above all the real engagement & real followers)! You guys saved my influencer marketing campaigns a lot of time 😁
I definitely love your service, but what i like the most is AQS score because its an easy indicator for clients to show its overall profile score. They can easly understand it
I truly think you are doing an amazing job, my dear. Your website is the most accurate ever and you have an amazing customer care service. I am truly impressed. Thanks a lot for this answer, I really wish you the best with your product. It will help lots and lots of social media managers and enterprises.
More than a feature, what I like is the entire report the website gives me. I have many followers following more than 1500 people, it's easy to be a "mass follower" and I can't do anything about it, but every time I check the report, I know which are my weaknesses and strengths on this social platform and I can manage my work even better.
Hi there. I just tried your hypereport tool for free. Thank you is very interesting. I have a good mark mo I think I am not doing bad after all. I have been thinking of paying to get more followers but after reading your report I am going to continue my way, getting real people liking my work because they honestly do.
“Love the price point and the details of the report. Also can tell that you’re iterating a lot on the product and I like the improvements (i.e. report pdf download etc).”