How Pasabahce uses HypeAuditor to filter through millions of influencers and find the perfect ones for their niche

Client
Pasabahce
Date
Jan’ 2020

Turkish glassware producer Pasabahce is a global player in the sector. 12 influencers were attracted to the campaign. The client was very focused on Audience Quality Scores and Engagement Rates to be sure about the quality of the chosen influencers.

Online follow-up options during the campaign period made it easy for the client to see instant social media activities without assistance from the NewTV Generation employees.

Was founded in 2017 in Istanbul. It’s one of the first influencer marketing agencies in Turkey. Their business model differs from the general Turkish market, dominated by influencer-manager agencies.
www.newtvgeneration.com
Business Challenges
Choosing the right creators for their influencer marketing campaign

NewTV Generation was looking for influencers to help their client Pasabache effectively promote their products on social media. The client faced the challenge of collaborating with high-quality creators with real audiences without wasting their budget on ineffective partnerships. The agency needed to find influencers who could successfully engage their client’s audience.

Keeping track of campaign progress

A further goal was to track influencer campaign implementation and show their client an in-depth campaign report.

Selecting software for influencer marketing needs

Finding the right influencers based on their quality and audience demographics is challenging without the right tools. Ideally, it should be a tool that combines influencer discovery, analysis, and campaign tracking features.

HypeAuditor is the tool we chose to create our influencer marketing campaigns. Although we have strong connections with the best local influencers, it's clear that the industry is changing very fast. We need to keep track of newcomers in various markets, moreover globally. HypeAuditor helps us a lot with the Discovery tool and detailed influencer analytics. Additionally, it's essential for an agency of our level to provide end clients with the highest quality of all materials, so we enjoy the white-label feature, making our reports look professional.
Engin Yurdakul, Founder, NewTV Generation
Solution
Filters in the Discovery tool will help you get a list of influencers based on the established requirements

Thanks to diverse filtering options in Influencer Discovery, NewTV Generation managed to pick the best candidates who met their client's essential criteria.

Multiple metrics, including HypeAuditor’s proprietary Audience Quality Score (AQS), allowed the agency to quickly filter out low-quality accounts focusing on influencers with authentic and engaged audiences.

NewTV Generation provided Pasabache with detailed Account Analytics reports containing insights into influencers’ performance to help the client make data-driven decisions.

HypeAuditor Discovery
HypeAuditor Influencer Discovery helped discover relevant creators worldwide across the 50.5M+ influencer profiles. Thanks to a range of filters, businesses can narrow down their search and pick the best candidates.
Audience Profile
By searching for influencers based on their followers’ demographics, such as gender, age, location, and interests, you can make sure that you partner with creators who can spread your message to your target audience.
Quality and Authenticity
A range of influencer performance filters is a great tool to narrow down your search and get the most relevant results. Businesses can find accounts by their Audience Quality Score, Follower Growth, Engagement Rate, and Comment Rate.
Search by Keywords and Categories
Keyword search allows you to track down niche creators. Search for accounts by content category to discover influencers in a specific industry. You can use hashtags as keywords to find a perfect match for your influencer marketing campaign.

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