A NewTV Generation client, global technology market giant MediaMarkt, wanted to launch a campaign with a maximum reach to announce great discounts during the Black Friday period.
The key points to consider were the gender distribution of influencers, engagement rate, and the cities where their followers live. Agency chose 58 influencers quickly with the help of HypeAuditor’s Influencer Discovery.
It was a massive campaign. A detailed HypeAuditor’s Campaign report helped present the campaign result to MediaMarkt.