The NewTV Generation Agency Helped their Major Clients Develop and Roll Out Influencer Marketing Campaigns

Client
NewTV Generation
Dates
2020 - 2021

NewTV Generation was founded in 2017 in Istanbul. It's one of the first influencer marketing-oriented agencies in Turkey. Their business model differs from the general Turkish market dominated by influencer-manager agencies.

NewTV Generation doesn't represent a particular social media influencer to attract different influencers to their campaigns without any limits.

With this free-to-choose influencer business model, agencies can find suitable influencers regardless of their client's product portfolios. NewTV Generation is a data-driven company and, in addition to influencer marketing, they also manage affiliate programs for their clients.

The agency works closely with global brands like Trendyol (Alibaba in Turkey), Migros, MediaMarkt, Kinder, and Estee Lauder/MAC.



With HypeAuditor in 8 months:

Created influencer marketing campaigns for primary clients, including Migros and MediaMarkt

Explored own database with new high-quality influencers

Provided clients with professional white-label reports

HypeAuditor is the tool we chose to create our influencer marketing campaigns. Although we have strong connections with the best local influencers, it's clear that the industry is changing very fast. We need to keep track of newcomers in various markets, moreover globally. HypeAuditor helps us a lot with the Discovery tool and detailed influencer analytics. Additionally, it's essential for an agency of our level to provide end clients with the highest quality of all materials, so we enjoy the white-label feature, making our reports look professional.
Engin Yurdakul, Founder, NewTV Generation
Business Challenges
Quickly finding new influencers worldwide and evaluating their quality for clients’ campaigns

Since NewTV Generation works with brands from different countries and markets, the company faced the challenge of quickly finding new influencers from different countries based on influencer categories, audience criteria, engagement rate, and other parameters. The company then needed to select influencers with an engaged audience and provide clients with visually appealing branded reports with detailed influencer characteristics for approval.

Then it was necessary to monitor the implementation of the campaign and provide their clients with detailed campaign reports.

Without the right software, these tasks take a lot of time, and some of them (like finding influencers based on the audience criteria), cannot be completed.

HypeAuditor Solution
HypeAuditor allows the agency to find influencers based on specific criteria that filter out low-quality accounts using the AQS metric.

NewTV Generation uses HypeAuditor Discovery to find influencers from different countries among 0+ Instagram accounts with over 20 helpful filters such as:

  • Audience Demographics

  • Influencer Performance

  • Category and Keyword Filter

HypeAuditor’s Audience Quality Score (AQS) metric helps to filter out unnecessary accounts and narrow the search. NewTV Generation doesn’t work with influencers with low AQS.

NewTV Generation shares PDF reports containing influencer metrics with their clients to decide whether it’s worth including particular influencers in the campaign.

Reports look professional and provide clients with additional information about audience authenticity, reachability, and interests so that they can make data-driven decisions.

Influencer Campaign reports help quickly and efficiently collect all information about the campaign and provide clients with detailed campaign insights.



The Results

Turkey’s most extensive market chain found relevant influencers for their campaigns

The influencers for this campaign were chosen with the help of HypeAuditor. The detailed HypeAuditor Instagram reports helped NewTV Generation to pick 19 influencers with a relevant audience.
Turkey’s most extensive market chain found relevant influencers for their campaigns

A glassware manufacturer picked the best influencers based on the quality criteria

12 influencers were attracted to the campaign. The client was very focused on Audience Quality Scores and Engagement Rates to be sure about the quality of the chosen influencers.
A glassware manufacturer picked the best influencers based on the quality criteria

MediaMarkt got a global list of influencers for their Black Friday campaign

The global technology market giant MediaMarkt wanted to launch a campaign with a maximum reach to announce great discounts during the Black Friday period.
MediaMarkt got a global list of influencers for their Black Friday campaign

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