2020 was a challenging and unusual year for all of us, but despite this, it was a year of growth for social media and Instagram.
Followers’ number still stays the core indicator of popularity on Instagram.
HypeAuditor made a list of the top 100 Instagram accounts that scored the largest number of followers for 2020.
The majority of Instagram accounts from the list belong to actors, singers and media personalities from the United States.
In total, 100 accounts in 2020 grew by 1.737 billion subscribers, which is 17% (263 million), more than the growth of the top 100 accounts in 2019.
The account of American social media personality and dancer Charli D’Amelio is known for her videos on the social media platform TikTok grew by 743% from 4.3M followers to 36.3 M followers.
Addison Rae grew by 1 355% from 2.3M followers to 33.7M followers, Dixie Jane D’Amelio grew by 1 766% from 1.2M to 22.7M followers, Avani Gregg grew by 633% from 2.1M followers to 15.6M.
Sport is represented by:
- 3 soccer players and 3 football clubs: cristiano (2), leomessi (9), neymarjr (50), realmadrid (63), fcbarcelona (79), juventus (88);
- 2 cricketers: virat.kohli (7), mahi7781 (76) ;
- 2 basketball accounts: kingjames (20), kobebryant (91).
Like last year, 5 from 100 Instagram accounts are owned by mediapersons who started their career in the reality television show “Keeping Up with the Kardashians”:
kyliejenner (3), kimkardashian (6), kendalljenner (15), khloekardashian (17), kourtneykardash (23).