The growth of social media and the consumption of online content has led to the emergence of people who are not only consumers but also creators of content. As a result of their popularity and expertise, they developed a large fan base that engaged with their content frequently. This and the distrust customers have for brand advertisements caused businesses to realize people need social proof, which is genuine recommendations from people they trust. Thus, working with influencers has become a prominent part of modern marketing.
Discover which social media platforms Gen Z is most active on, what kind of content appeals to them most, and how to tailor your influencer marketing strategy
Content creators, brand ambassadors, or key opinion leaders. What do they have in common? They are influential people who have gained recognition in their field and built a loyal following around their content.
Discover everything you need to know about the virtual influencer craze sweeping Instagram - learn about their history, types, pros and cons, and much more.
Every year, we publish an article with a ranking of the world’s top virtual influencers.
We’ve got you covered with all the biggest news, events, and data about the world of virtual influencers in 2022.
For our new study, we discovered the top 129 virtual influencers on Instagram, while experienced virtual influencer creators shared their opinions on the topic.
Repurposing content is one of the evergreen marketing strategies. This approach allows website owners, business representatives, and marketers to recycle catchy and useful content and share it with more audiences. It means that the top-performing blog article can become the framework of a post in social media, while a white paper can be converted into separate-standing infographics for attractive press releases, tutorials, video presentations, etc.
Discover the top virtual influencers on Instagram and usable findings. Check the quality audience size and engagement rate of the most followed virtual accounts.
The trend for online pet pages has been continuously growing in popularity. Brands including Bodyshop, Dyson, Ralph Lauren collaborate with them to promote their products, and people around the world are trying to turn their four-legged friends into social media stars.
Virtual influencers are on everyone’s lips: Brands including KFC, Yoox, and luxury fashion house Balmain have now created their own virtual influencers to promote their products.