The Top Instagram Virtual Influencers in 2019

Virtual influencers are on everyone’s lips: Brands including KFC, Yoox, and luxury fashion house Balmain have now created their own virtual influencers to promote their products, psychologists warn that virtual influencers can be dangerous for children’s mental health and creators want to connect CGI (computer generated imagenery) with AI. Content Virtual Influencers Engagement Rate Audience of Virtual Influencers by age and gender Audience of Virtual Influencers by countriesAverage Instagram posts number of Virtual InfluencersPercent of Virtual Influencers with no posts in last 30 days Percent of Virtual Influencers with negative followers growth Top 30 Virtual Influencers ListLilmiquela descriptionNoonoouri descriptionImma.gram descriptionShudu.gram descriptionBermudaisbae descriptionBlawko22 descriptionItsbinxie descriptionGuggimon descriptionCadeharper descriptionJanky descriptionAlizarexx descriptionAliona_pole descriptionKey TakeAways Virtual Influencers Engagement Rate Median Virtual Influencers ER compared to Worldwide ER by Tiers Virtual Influencers have almost three times more engagement rate than the real influencers. That means that followers are more engaged into virtual influencers content. Audience of Virtual Influencers by age and gender Audience of Real and Virtual Influencers by age and gender The core audience of virtual influencers are women between 18 and 24 years old – 32.1%. 11,2% of CGI’s audience are Gen Z between 13 and 17 years old, for Instagram it is a significant share. Audience of Virtual Influencers by countries Audience of Virtual Influencers by countries The majority of virtual influencers audience is from the USA. This is not surprising because the only mega virtual influencer Lil Miquela and 2 of 5 Mid-tier influencers are from the USA. Average Instagram posts number Average Instagram posts number of Virtual Influencers and Regular Influencers by Tiers Real influencer should make almost 4 times more Instagram posts to gain the same number of followers as the Virtual Influencer. Percent of Virtual Influencers with no posts Percent of Virtual Influencers who doesn’t have posts for the last 30 days Production of new content for Virtual Influencer costs money. Regular real influencer can always make a selfie and that won’t cost a cent for him, virtual influencer should hire 3d artists for that purpose. Negative followers growth Percent of Virtual Influencers who has negative followers growth for the last 3 months 30% of  Virtual Influencers have negative followers growth (cadeharper, aliona_pole, perl.www, daisypaigey, pippapei, candiceklubb, ivaany.h, amanda_bims, iam.3d). It may mean that accounts loose bots or audience don’t like the content and unfollow the influencers. Top 30 Virtual Influencers list HypeAuditor made a list of most popular 30 virtual influencers accounts based on their Quality Audience  number and analyzed their audience and behaviour to find distinctive features and trends. Virtual Influencers – fake online personalities created using computer-generated imagery and controlled by brands or media agencies.  Lil Miquela  Посмотреть эту публикацию в Instagram Публикация от Miquela (@lilmiquela) 6 Ноя 2019 в 1:51 PST 1. LilmiquelaQuality Audience: 1.1MFollowers number: 1.7MER: 1.97%Country: United StatesOperator: Brud.fuiBrand mentions(180 days): 26 Virtual influencers or Computer generated Influencers (CGI) first appeared in 2016 when Los Angeles-based company Brud started an Instagram account  Lil Miquela. Lil Miquela now is  the most popular Virtual Influencer with 1.6 m followers.As a marketing tool, Lil Miquela has featured product endorsements for streetwear and luxury brands such as Calvin Klein, Prada, Samsung Mobile. Lil Miquela is a trans-media project. Beside the instagram account she has released several music singles and has YouTube channel with over 8.4 million video views.Golden girl Miquela was also listed among Time’s “Most Influential People on the Internet 2018” Noonoouri Посмотреть эту публикацию в Instagram Публикация от noonoouri (@noonoouri) 26 Окт 2019 в 4:15 PDT 2. Noonoouri Quality Audience: 230KFollowers number: 331KER: 2.39%Country: FranceOperator: IMGmodelsBrand mentions(180 days): 176 She is 19 years old, has over 330,000 Instagram followers and works with the biggest brands in the fashion industry like Dior, Valentino, Versace. “Noonoouri is cute, curious and couture and is one of the fastest growing influencers on Instagram,” – says her author Joerg Zuber. One still post takes between two-three days. Animation like for the KKW content takes us up to four-eight weeks, and this is with several people working on it. Noonoouri is the leader of our list by the number of brand mentions: 176 mentions in 180 days. Imma.gram Посмотреть эту публикацию в Instagram Публикация от imma (@imma.gram) 10 Окт 2019 в 11:48 PDT 3. Imma.gram Quality Audience: 128KFollowers number: 159KER: 3.46%Country: JapanOperator: Aww.tokyoBrand mentions(180 days): 33 Imma was created by CG company ModelingCafe, who transposes her 3D animated head onto a real-life body and background. Imma takes her name from the Japanese word ima which means now. Among her brand mentions are fashion brands like Valentino, Hermes, Tiffany and Co. Imma.gram has more followers from Brazil (35%) than from Japan(15%). Shudu.gram Посмотреть эту публикацию в Instagram Публикация от Shudu (@shudu.gram) 19 Апр 2019 в 9:48 PDT 4. Shudu.gramQuality Audience: 121KFollowers number: 192KER: 5.39%Country: EnglandOperator: TheDigitalsBrand mentions(180 days): 6 Shudu.gram a black C.G.I. model created by the white fashion photographer Cameron-James Wilson. He claims he’s never actually profited from Shudu and that his only goal is to bring more diversity to the fashion and gaming spaces.Wilson sees CGI modeling as a future avenue for real-life models to book multiple gigs at the same time—or to save real, physical work for jobs that pay more. Nowadays Shudu is operated by the world’s first all digital modelling agency The Diigitals.  The Diigitals has 5 virtual influencer models and deals with such brands like Smart, KFC and Dubai Mall. Bermudaisbae Посмотреть эту публикацию в Instagram Публикация от Bermuda (@bermudaisbae) 16 Сен 2019 в 1:58 PDT 5. BermudaisbaeQuality Audience: 107KFollowers number: 180KER: 4.92%Country: United StatesOperator: Brud.FuiBrand mentions(180 days): 13 Bermuda is a character created by Brud.In April 2018, a trans-media story began to play out on Miquela’s (1) Instagram. In this narrative, a white-supremacist character known as Bermuda (@BermudaIsBae) hacked in to Miquela’s account, deleting all photos of Miquela and replacing them with photos of herself. Lil Miquela and Bermuda were then revealed to be sentient robots created by competing AI companies. Blawko22 Посмотреть эту публикацию в Instagram Публикация от 🅱️LAWKO (@blawko22) 14 Авг 2019 в 2:37 … Continue reading The Top Instagram Virtual Influencers in 2019