Micro-influencers are the macro power of influencer marketing. They have the most important things for any marketing campaign — relevance and highly engaged audience.
There are thousands of micro-influencers in any niche and it’s not a problem to find them, but it’s much harder to evaluate them and choose the right ones to work with.
Today we will show you how HypeAuditor can help you to make your influencer marketing campaign more effective.
One thing is for sure, influencer marketing is one of the biggest marketing trends in 2018. If you’re a marketer planning to use influencer marketing, here are 5 common influencer marketing mistakes brands often make. Learn how to avoid making the same.
Too often marketers engage with influencers without defining what the end goal is. You have to understand what your short and long-term objectives are to ensure your influencer marketing campaign is delivering value to your brand.
The most common influencer marketing campaign goals are:
Setting out KPIs helps you to understand a campaign’s ROI and create benchmarks for future campaigns.