What is Instagram Engagement rate?
Engagement Rate (ER) is a popular social media benchmark that has evolved into an industry standard. This easy metric will help you measure the effectiveness of your actions and better understand how much of your audience is engaged with your content. ER numbers show how good the quality of your posts is.
How to Calculate Instagram Engagement Rate?
In plain language, ER is your likes and comments divided by the follower count. Although it might sound like a duck soup, in reality, you will need to make analysis yourself, post by post. And believe us, nobody got time for that.
Truth be told, there are a thousand and one services that will make it for you. But with HypeAuditor, you will also be able to understand the Authentic Engagement of any Instagram account, i.e., how many of those likes and comments were generated by real people, not the suspicious accounts. And it will give you numbers before you even can say Blueberry pie. And that’s not even the half of the story.