How to Calculate Instagram Engagement Rate
Engagement Rate or ER is a metric that helps you understand how engaged is an influencer’s audience. Low ER indicates that the audience does not like the content. Extremely low ER says that most of the creator’s followers are...
Reading time: 1 min
Instagram Engagement Rate Benchmark 2018 vs 2019
In January 2019, HypeAuditor ran a benchmark, studying the engagement rate of almost 4,2 million accounts of influencers. The covered pool of accounts was divided into five groups, based on the number of followers.  The study showed that Engagement Rate...
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What is Instagram Engagement Rate and How to Calculate it
What is Instagram Engagement rate? Engagement Rate (ER) is a popular social media benchmark that has evolved into an industry standard. This easy metric will help you measure the effectiveness of your actions and better understand how much of...
Reading time: 2 min
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