Simplest Formulas to Become an Instagram Influencer

Harshita Agrawal

Harshita Agrawal is the Founder at eSocMedia. She is a social media and influencer marketing specialist who spends most of her time behind the screen. She's also an avid reader and a travel enthusiast.

Becoming an Instagram influencer in this era of cluttered Instagram feed is a challenge. With 1 billion people using Instagram monthly and more than 95 million posts shared daily, Instagram has surely become hard to crack. Following proven strategies have helped many influencers rise and shine and build their Instagram accounts from scratch. You can also grow your Instagram account by following these tips below and become an Instagram influencer. 

Collaborate with other Instagram Influencers for Quick Results

Can you become famous on social media when other social media celebrities mention you? Yes! That’s precisely how social media works. A shoutout by a famous celebrity or influencer can get your content viral and might result in immediate recognition.

To get mentions and tags by other influencers on Instagram, you need to collaborate with them and ask them for shoutouts. Influencers like nano-influencers with small following might give you a free shoutout while you would have to pay micro or mega influencers to collaborate with them. You can also collaborate with them offline by working together at events and gain exposure.

Before you collaborate with any influencer, it’s necessary to check if their followers are authentic or not. A prompt search on HypeAuditor can help you analyze any Instagram account for fake followers or engagement. 

Pick a Niche and Build a Tribe

Some accounts on Instagram keep losing followers or do not have consistent engagement because their content is confusing. They are posting travel pictures, food posts, pets, and fashion all in the same account thus making their Instagram profile a bad mix.

To become an Instagram influencer, you need to have a niche. You could be a fitness influencer or food connoisseur or cosplayer or anything, as long as you have a defined audience. Focusing on a niche helps you to keep consistency in your content and build your tribe.

You could take inspiration from some of these influencers on how to create a stunning Instagram profile in a niche.

Create Extraordinary Videos, Instagram Stories, and IGTV Content

Did you know that the top Instagram influencers post 6-7 stories per day on Instagram? Also, the top influencers have been increasing their video content by 90-100% every year?

Videos have been an integral part of Instagram over a few years with users sharing videos in the form of live streaming, feed posts, stories, and IGTV. Because videos have better engagement and ability to withhold interest, influencers spend good time creating high-quality videos for Instagram.

For any aspiring influencer, focusing on video content is beneficial as you can provide more meaningful, inspiring, and valuable content to your followers. Users are more likely to follow accounts that share unique content. 

While using stories, don’t forget to use Instagram highlights to save your stories in your profile. 

Use Hashtags Strategically:

Hashtags are the only way how your content is discovered on Instagram. If you want to reach wider audiences and expand your post views, then hashtags are your only way out.

Instagram allows a maximum of 30 hashtags per Instagram post. There are several arguments on how posting a lot of hashtags can decrease your reach, but it’s a myth. Each hashtag helps you reach more audience except if you have been shadowbanned for excess usage of the same hashtags. Remember these points while using hashtags:

  • Add up to 20-25 hashtags per post.
  • Keep toggling between different hashtags and don’t post the same hashtags in all posts.
  • Check your Instagram insights to learn which hashtag set is performing better.
  • Add a hashtag to your Instagram story to improve its views. 


A mix of video and image content posted with thoughtful hashtags in a niche and shared by other influencers can definitely help you become an Instagram influencer swiftly and smoothly. 

If you have any questions or suggestions, please share them below. 

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