Instagram Analytics: The Ultimate Guide
Instagram is one of the most important social channels around, and any marketer not yet using it is missing out on something big. Over 15 million businesses are now using it as a marketing tool, but for it to...
Reading time: 4 min
What is Instagram Engagement Rate and How to Calculate it
What is Instagram Engagement rate? Engagement Rate (ER) is a popular social media benchmark that has evolved into an industry standard. This easy metric will help you measure the effectiveness of your actions and better understand how much of...
Reading time: 2 min
How to Analyze Instagram Account With HypeAuditor
Today we will study the report of Instagram fashion influencer from Norway and show you how to read HypeAuditor reports. 1. Summary
Reading time: 2 min
Now you can track Brand mentions on influencer’s Instagram
We are happy to introduce you the new feature in HypeAuditor report: Brand Mentions. It consists of four components: Advertising performance, Non-ad post frequency, Advertising post frequency, Brand mentions.
Reading time: 1 min
How to read Followers & Following graphs on HypeAuditor
To make a conclusion about any influencer you should study the whole report. Hype Auditor’s Audience Quality Score (AQS) helps to evaluate bloggers, but it’s not enough. Today we will tell you why and how to use the Followers...
Reading time: 2 min
How do micro-influencers and mega-influencers compare in Instagram engagement rates
This week we’ve taken a closer look at more than 36,000 influencers, checked in Hype Auditor and found the average engagement rate that can be used to evaluate influencers. First of all, we divided all influencers into six Tiers, depending on...
Reading time: 1 min
Step by step guide how to work with influencers on Instagram
If you want to start working with influencers, you have 5 steps to go through: Searching for influencersLooking for contactNegotiating term and wagesCreating the contentMeasuring the results. Step 1: Searching for influencers There are many ways to search for...
Reading time: 2 min
Micro-influencers are the macro power of influencer marketing. They have the most important things for any marketing campaign — relevance and highly engaged audience. There are thousands of micro-influencers in any niche and it’s not a problem to find...
Reading time: 1 min
There is no single standard pricing in the influencer marketing industry. Each blogger decides how much they want to receive for the collaboration. Moreover, this amount is not fixed. For the same post, they may ask for $3,000 today,...
Reading time: 7 min
All influencers are not created equal, and neither is their compensation. In our previous article, we’ve talked about the most common pricing model among influencers — pay-per-follower. According to this model, influencer gets anywhere from $5–10 per 1,000 followers. Unfortunately,...
Reading time: 1 min
How Hashtags are Affecting Your Instagram Account
Hashtags are a great power. And then you must know, that it comes with great responsibility. You can either make it work for your account or completely mess it up and bury your Instagram page alive. Today we’ll talk...
Reading time: 3 min
Hundreds of articles about Instagram growth recommend using the follow/unfollow Instagram trick. They claim that this method can easily get you about 50-100+ new followers a day, but they are silent about the harm that this method can cause....
Reading time: 5 min
How to Get Rid of Bots on Instagram
Today we would like to shed light on the infamous Fake Followers. This is a trending topic that has been massively discussed in the Influencer Marketing community lately. It is now blatant that some of the bloggers will deliberately...
Reading time: 3 min
Instagram Insights Explained: The Ultimate Guide to Instagram In-depth Analytics
Nowadays staying ahead of the curve on Instagram and having a good looking profile is only a half, if not less, part of success. Cracking Instagram algorithm down and becoming a king of Analytics as a content creator or...
Reading time: 8 min
What is Instagram Engagement Rate and How to Calculate it
What is Instagram Engagement rate? Engagement Rate (ER) is a popular social media benchmark that has evolved into an industry standard. This easy metric will help you measure the effectiveness of your actions and better understand how much of...
Reading time: 2 min
Does Instagram Shadowban Exist? How to test if you’re Shadowbanned
Is Instagram shadowban a myth or a fact? Before I go ahead explaining the existence of the shadowban, here’s what Instagram shadowban actually means: Instagram shadowban is Instagram limiting the reach of your posts by banning it from appearing...
Reading time: 3 min
How to Check Instagram Account for Fake Followers
With HypeAuditor it’s super easy to check any Instagram influencer for fake followers and likes. But let’s figure out who are fake followers. For us, it’s any low-quality follower: mass follower or suspicious account. Why do we think that...
Reading time: 1 min
Are you wondering how many followers do you need to be an Instagram influencer? Let me get you enthusiastic by saying that you can be an Instagram influencer even with 1,000 followers! Have I missed a zero? Well, no!...
Reading time: 2 min
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