One thing is for sure, influencer marketing is one of the biggest marketing trends in 2018. If you’re a marketer planning to use influencer marketing, here are 5 common influencer marketing mistakes brands often make. Learn how to avoid making the same.
#1 You didn’t set the goals and KPI
Too often marketers engage with influencers without defining what the end goal is. You have to understand what your short and long-term objectives are to ensure your influencer marketing campaign is delivering value to your brand.
The most common influencer marketing campaign goals are:
- Brand awareness
- Brand reputation
- Attracting new target market
- Increasing followers number
- Customer retention
- Product launch coverage
Setting out KPIs helps you to understand a campaign’s ROI and create benchmarks for future campaigns.