Influencer discovery

Discover 18 ways to find micro-influencers for your brand in this article. There are 4 paid methods and a whopping 14 free methods.

Discover the most popular and effective methods for finding influencers from Australia. In this article, we unveil not only manual search techniques but also the use of specialized tools.

The growth of social media and the consumption of online content has led to the emergence of people who are not only consumers but also creators of content. As a result of their popularity and expertise, they developed a large fan base that engaged with their content frequently. This and the distrust customers have for brand advertisements caused businesses to realize people need social proof, which is genuine recommendations from people they trust. Thus, working with influencers has become a prominent part of modern marketing.

There’s no doubt that influencers play a key role in connecting brands with customers. They influence millions of people to buy products based on their recommendations. It’s no wonder that small and large companies alike are trying their luck with influencer marketing. By working with the right influencers, businesses can build credibility, increase brand recognition, and reach new audiences.

For the first HypeAuditor 2021 Influencer Income Survey we have asked 1,865 Instagram influencers about their monthly income from their Instagram account, workflow, and main sources of income to find out how much and how creators earn right now.

For our research, we analyzed the location of mega-influencers on Instagram and found the top 10 cities with the most Instagram mega-influencers.

HypeAuditor has conducted a survey among 1600 influencers from over 40 countries to reveal how much they earn for different formats of advertising on Instagram and who - men or women - receive higher remuneration for the publications.