Influencer Marketing Researches & Webinars
Explore the latest studies on influencer marketing to make your marketing campaigns even more effective
Germany
influencer marketing

In this report we’ve analized the Instagram Influencer Landscape in Germany. From this report you will learn: the distribution of German influencers by Tiers, Engagement Rate for different Tiers, Influencer’s distribution by gender and age, how many Instagram influencers in Germany are involved in fraud.

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Social Media Tips
TikTok

In terms of the number of downloads, TikTok overtook all competitors in 2019.
But popularity is not equal to transparency, and most users do not know the elementary limits of TikTok, for example, how long the text can be placed in the profile description.
HypeAuditor tested and collected all the known limits and restrictions of TikTok in one convenient infographic

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France
Research

Les DNVBs sont les marques basées sur le business model «direct to consumer». Elles sont généralement concentrées sur une seule catégorie de produits. Leurs activités sont effectuées via le web et le mobile et sont fortement centrées sur l’expérience client et la création d’un fort lien émotionnel avec chacun.

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HypeAuditor Features
Instagram Analytics

In this video, we explain in details what every metric in HypeAuditor Instagram Report stands for and why they matter in the process of choosing creators for your influencer marketing campaigns.

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COVID-19
Worldwide

During 2019, influencer marketing spent on Instagram influencers increased by 22% and reached $479M in December.
Read more about the size of Influencer Market and it’s reaction to COVID-19 in our new research.

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Ireland

In this report we’ve analized the Instagram Influencer Landscape in Ireland. From this report you will learn: the distribution of influencers by Tiers, Engagement Rate for different Tiers, Influencer’s distribution by gender and age, how many Instagram influencers in Ireland are involved in fraud.

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South Africa

In this report we’ve analized the Instagram Influencer Landscape in South Africa. From this report you will learn: the distribution of influencers by Tiers, Engagement Rate for different Tiers, Influencer’s distribution by gender and age, how many Instagram influencers in South Africa are involved in fraud.

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Worldwide

In this report we’ve analized the influencer marketing campaign of tea company Teami.
Teami is the first company that received $1 million fine from the Federal Trade Comission.
In the report you will find the comparison of the Teami’s influencer marketing on Instagram before and after the fine.

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Instagram growth
Worldwide

HypeAuditor checked Instagram influencers’ accounts to see the average daily growth of followers to identify topics that have the explosive growth and topics that have slowed down and showed an outflow.

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India
Instagram Marketing

In this report we’ve analized the Instagram Influencer Landscape in India. From this report you will learn: the distribution of Indian’s influencers by Tiers, Engagement Rate for different Tiers, Influencer’s distribution by gender and age, how many Instagram influencers in India are involved in fraud.

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COVID-19
Worldwide

In this research, we’ve analyzed the five biggest sportswear brands to find out how they are overcoming the COVID impact and adapt their marketing strategies to new realities.

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influencer marketing
Israel

In this report we’ve analized the Instagram Influencer Landscape in Israel. From this report you will learn: the distribution of Israeli influencers by Tiers, Engagement Rate for different Tiers, Influencer’s distribution by gender and age, how many Instagram influencers in Israel are involved in fraud.

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Instagram Marketing
Malaysia

In this report we’ve analized the Instagram Influencer Landscape in Malaysia. From this report you will learn: the distribution of Malaysian influencers by Tiers, Engagement Rate for different Tiers, Influencer’s distribution by gender and age, how many Instagram influencers in Malaysia are involved in fraud.

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Instagram Marketing
Mexico

In this report we’ve analized the Instagram Influencer Landscape in Mexico. From this report you will learn: the distribution of Mexican influencers by Tiers, Engagement Rate for different Tiers, Influencer’s distribution by gender and age, how many Instagram influencers in Mexico are involved in fraud.

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influencer marketing
Portugal

n this report we’ve analized the Instagram Influencer Landscape in Portugal. From this report you will learn: the distribution of Portuguese influencers by Tiers, Engagement Rate for different Tiers, Influencer’s distribution by gender and age, how many Instagram influencers in Portugal are involved in fraud.

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hashtags
Worldwide

Coronavirus affects all aspects of our life. It is spreading quickly and will continue to spread for a while. We have analyzed over 2 billion Instagram posts made from 1 December 2019 to 13 March 2020 by Instagram accounts that have over 1000 followers to find all posts with hashtag #coronavirus.

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Worldwide

In this infographic we analized prices for Instagram fake followers and fake engagement on 18 SMM Panels. SMM Panel or Social Media Marketing Panel is a SEO Service Reseller Panel Script, where people buy social media services such as Facebook likes, twitter followers, Instagram followers, YouTube views, Website Traffic and more services.

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influencer marketing
UAE

In this report we’ve analized the Instagram Influencer Landscape in the United Arab Emirates. From this report you will learn: the distribution of influencers by Tiers, Engagement Rate for different Tiers, Influencer’s distribution by gender and age, how many Instagram influencers in the Emirates are involved in fraud.

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Brazil
influencer marketing

In this report we’ve analized the Instagram Influencer Landscape in Brazil. From this report you will learn: the distribution of Brazilian influencers by Tiers, Engagement Rate for different Tiers, Influencer’s distribution by gender and age, how many Instagram influencers in Brazil are involved in fraud.

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Worldwide

A verified badge is a check sign located next to the name of an Instagram account in search and on the profile. It means that Instagram has confirmed that an account officially belongs to the public figure, celebrity or a global brand. We have analyzed 210,449 influencers’ accounts with the verification mark and would like to share with you our findings.

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Worldwide

In this report we find most Influential cities in the world by the number of mega-influencers. We analized 20 720 accounts with over 1m followers to find the top ten cities with the most Instagram Influencers.

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Worldwide

HypeAuditor made a list of top 100 Instagram accounts that scored the largest number of followers for 2019. The majority of Instagram accounts from the list belong to actors and singers from the United States.

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instagram influencers
Worldwide

We conducted a mixed-method analysis of Instagram influencers who cares about environmental topics.

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instagram influencers
Worldwide

In this research we have analized the most popular Virtual Influencers on Instagram. From this research you will learn about Virtual Influencer’s audience , engagement rate, followers growth, posts numbers and other interesting features.

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Francophone

In this report we’ve analized the state of Francophone Instagram Influencers. French is an official language in 29 countries across multiple continents. In this report, we will provide you with the most current Instagram influencers insights and benchmarks and give a data-driven look into the state of francophone Instagram influencers.

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Instagram Engagement Rate
instagram influencers

HypeAuditor has analysed Instagram influencers worldwide and found out influencers from what countries have the highest and the lowest engagement rate.

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influencer marketing
Norway

In this report we’ve analized the Instagram Influencer Landscape in Norway. From this report you will learn: the distribution of influencers by Tiers, Engagement Rate for different Tiers, Influencer’s distribution by gender and age, how many Instagram influencers in Norway are involved in fraud.

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Denmark
influencer marketing

In this report we’ve analized the Instagram Influencer Landscape in Denmark. From this report you will learn: the distribution of influencers by Tiers, Engagement Rate for different Tiers, Influencer’s distribution by gender and age, how many Instagram influencers in Denmark are involved in fraud.

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influencer marketing
the Netherlands

In this report we’ve analized the Instagram Influencer Landscape in the Netherlands. From this report you will learn: the distribution of influencers by Tiers, Engagement Rate for different Tiers, Influencer’s distribution by gender and age, how many Instagram influencers in the Netherlands are involved in fraud.

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influencer marketing
Singapore

In this report we’ve analized the Instagram Influencer Landscape in the Republic of Singapore. From this report you will learn: the distribution of influencers by Tiers, Engagement Rate for different Tiers, Influencer’s distribution by gender and age, how many Instagram influencers are involved in fraud.

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influencer marketing
Infographic
Instagram growth

To make a conclusion about any influencer you should study the whole report. Hype Auditor’s Audience Quality Score (AQS) helps to evaluate bloggers, but it’s not enough. Today we will tell you why and how to use the Followers & Following graphs on Hype Auditor reports. Those graphs will help you to detect creators who use automated following or buying followers. How to spot influencers who are buying followers Low AQS and even high percentage of mass followers and suspicious accounts among followers don’t mean that the influencer buys them. It means that the audience of the influencer is not quality. If you want to find out who had bought followers use the Followers graph. The graph shows the dynamics of followers growth. If you see that the graph rapidly goes up, you should study the influencer’s posts carefully. There are 4 main reasons, why the graph could rocket:

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