As the Influencer Marketing industry grows, so does competition among agencies. Data-driven decision making is clearly the strongest weapon. However, data can be quite misleading without a good understanding of what you need to focus on. We want to...
Reading time: 2 min
Instagram influencers are now an indispensable part of internet marketing. Statista revealed that as of June 2018, there are more than a billion active Instagram accounts every month. In a time when people are dependent on social media for...
Reading time: 3 min
Recently at HypeAuditor, we’ve studied over 50,000 Instagram influencers from the US and UK. We’ve grouped influencers together into 6 Tiers, depending on their follower count, and checked their audience quality. The study shows that celebrities and influencers with...
Reading time: 1 min
3 Things You Have To Take In Consideration Before Collaborating With Influencers
Influencer Marketing is not anymore just an additional channel to acquire new customers. With more than 1 billion monthly active users on Instagram and the U.S. net advertising revenues projected to reach 3.96 billion US dollars in 2018, there...
Reading time: 5 min
How to Check Instagram Account for Fake Followers
With HypeAuditor it’s super easy to check any Instagram influencer for fake followers and likes. But let’s figure out who are fake followers. For us, it’s any low-quality follower: mass follower or suspicious account. Why do we think that...
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What is Audience Quality Score on HypeAuditor?
Audience Quality Score (AQS) allows advertisers to check influencers before they actually work together. This is a 1 to 100 metric which consists of three components: Engagement Rate – a percentage of followers that are engaged with the influencer’s content. Authentic Engagement...
Reading time: 1 min
Most Common Myths on How to Spot Fake Influencers, Debunked
A year ago Mediakix agency came up with this experiment: they created two accounts on Instagram, they filled both of them with a bunch of free stock photos and bought followers. In the span of the next six months,...
Reading time: 4 min
How to Measure Influencer Marketing Effectiveness
So, you know it’s time to use influencer marketing, but you’re not sure how to measure its effectiveness. Partnering with online influencers has the potential to completely revitalize your business. Numerous stats show that people are increasingly relying on...
Reading time: 3 min
What is Influencer Marketing
When you think of world-class advertising, what comes to mind? A spot during the Super Bowl? A full page spread in Vogue? A celebrity commercial? Well times have changed and so has the definition of effective advertising. Magazines aren’t...
Reading time: 4 min
Instagram Analytics: The Ultimate Guide
Instagram is one of the most important social channels around, and any marketer not yet using it is missing out on something big. Over 15 million businesses are now using it as a marketing tool, but for it to...
Reading time: 4 min
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