Our State of Influencer Marketing 2019: Exploring influencer fraud on Instagram has just arrived and this is the most complete research on influencer fraud so far.

For this study, we have analyzed over 4M influencers on Instagram and over 500M posts and here are 5 key takeaways from that research.

1. The Instagram audience is becoming older

According to our stats, 45.43% of Instagram users in 2019 are aged between 25 and 34. Over the past few years, the average age of the users has increased markedly. According to Statista, in 2012 the primary Instagram audience was aged between 18 and 24 (35%) and only 33% was aged between 25 and 34.

Age - The State of Influencer Marketing
Distribution of Instagram users worldwide as of December 2018, by age group and gender

Influencers are especially effective for reaching Millennials and the older generation of Generation Z.

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