Instagram influencers are now an indispensable part of internet marketing. Statista revealed that as of June 2018, there are more than a billion active Instagram accounts every month. In a time when people are dependent on social media for news, entertainment, and communication, influencers have risen to satisfy the demand for brand awareness through this particular platform.
Of course, influencers have been at the receiving end of criticism too, particularly those directed at fraudulent accounts, follower/comment purchasing, and sensational content. HypeAuditor previously revealed that among UK and US influencers, 30% have a low-quality audience. The numbers are even higher among micro-influencers, as more than 50% of their followers are of low quality. These low-quality audiences are usually from bought likers, commenters, and followers, most of which are dummy accounts made for this particular service. This is why you don’t want just any influencer to market your brand.
If you are looking to tap Instagram influencers for your brand, consider the following tips first.