Recently at HypeAuditor, we’ve studied over 50,000 Instagram influencers from the US and UK. We’ve grouped influencers together into 6 Tiers, depending on their follower count, and checked their audience quality.
The study shows that celebrities and influencers with millions of followers have, in general, 28.44% of a low-quality audience. It is noteworthy that UK macro-influencers have 26.66% of a low-quality audience, while US influencers have 30.23%.
This number is even higher amongst micro-influencers, by comparing one with another we revealed that on average over 50% of their audience is of a low-quality. The data shows that the fewer followers an influencer has, the higher their percentage of a low-quality audience.
At HypeAuditor we believe that this happens for several reasons:
- disorderly use of hashtags which leads to the growing number of mass-followers;
- using ineffectual Instagram growth services and shoutouts to influencers without checking their accounts for fraud;
- purchasing followers.