fake followers and likes
Have you ever thought why your influencer marketing never works? Here are top 3 reasons
1. You don't know the demography of the influencer’s audience
You might think that the audience of a fitness blogger from US is mostly women from US. It might actually be men from Turkey. Are they your target audience?
2. Influencers buy fake followers
They increase audience size artificially to fool advertises and be paid more. Auditor shows audience breakdown: real people vs bots, that will never make a profit.
3. Engagement Rate might be not representative
Savvy bloggers also buy likes and comments to increase ER. That’s why we analyze engagement authenticity to answer: were those likes and comments made by real people?
Marketing Agency Mediakix created two ‘influencer’ accounts using purchased followers and comments, and managed to secure four paid brand deals.
Biggest celebrities and Instagram stars in the world have been caught out for having paid for followers.
Success Fail Story
doesn’t mean “effective”
Boxy Charm monthly beauty subscription boxes are actively promoted by influencers. Let’s compare the brief with actual campaign result measured by Auditor.
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